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MODERN 



RUG & CARPET MAGIC 

Olson 









Send Us 

Your Old Rugs, 

Carpets, Clothing, etc. 

YOU SAVE UP TO V2 






hM 




-^- 







Number 5661A 

Ljolaen Iweeo 
jyiooeru as lomorrowl 

Picture a beautiful, new, Olson 
luxury Broadloom in Your living 
loom — any room. A Seamless, Re- 
versible, "2 in 1" rug with Double 
underfoot luxury. 

Here is the new Golden Tweed so 
many decorators are using today. This 
beautiful Olson Broadloom will trans- 
form dull rooms into lovely, sunny, 
up-to-date settings. Like all Olson 
Rugs, it is woven Seamless and Re- 
versible for double wear and luxury. 
Your old carpets, rugs and clothing 
will help to save up to 3^ your rug 
money. You risk nothing by a trial. 

For SIZES and PRICES 
See Pages 4 and 5, Column A 

Number 8761A 
Jr ovular CHew iweeo 

Vit 



"HOME 
Comes 
FIRST" 



opiuar L/xew 
i Smaril 2 radical! 



Woven in shades of black, white 
and grey for those who want 
something up-to-date and different. 
A wonderful tweed that appeals to the 
fashionwise. Here is a deep-textured 
broadloom that will take a lot of wear 
without showing footmarks, soil 
or shading, with the same deep, 
luxurious texture on both sides for 
double wear and extra luxury. Let 
Olson Rug Magic and Your Old 
Materials Save You up to 3^. 

For SIZES and PRICES 
See Pages 4 and 5, Column A 








m? 



/V, 



©s. 



EASY MONTHLY PAYMENTS 
If You Wish! 

Use Special Order Blank on Lost Page 



CHICAGO - NEW YORK 



SAN FRANCISCO 



„OS ANGELES 



WASHINGTON, D.C. 



MINNEAPOLIS 



MILWAUKEE - DETROIT - CLEVELAND 



From Walter E. Olson 
President, Olson Rug Co. 



Smart tiommkm Won't let Good 
Materials Go To Waste/ 



It is a pleasure to send you this latest Olson Rug Book . . which you 
requested. Due to the world-wide scarcity and the high cost of new rug 
wools, the money-saving Olson plan of using the valuable wools and other 
materials in your old rugs, carpets, clothing, now deserves greater 
consideration than ever. 

Here is THRILLING, TIMELY ECONOMY — an easy way to SAVE UP TO 50 CENTS 
OF EVERY DOLLAR — a sensible plan for increasing the comfort and beauty of 
American homes that has won the enthusiastic approval of over THREE MILLION 
CUSTOMERS, including a former "First Lady of the Land," a President's 
daughter, prominent club women, interior decorators, magazine editors, radio 
homemakers and thrifty women from every state in the Union. 

IT'S FASCINATING... TRY IT... I PROMISE A PLEASANT SURPRISE 

I am sure YOU, too, will find it FASCINATING to send away a bundle of 
worn carpets, rugs, clothing and other materials — and in return receive 
luxurious Reversible Rugs that will win the praise of your family and 
friends. I invite YOU to try it. I promise a PLEASANT SURP RISE . 

— If, after a FULL WEEK 'S TRIAL IN YOUR HOME , you are not delighted 
with your new Olson Rugs, you may SEND THEM BACK AT OUR EXPENSE, and we 
will refund your money and pay for your materials. 

MOST RUGS COMPLETED IN LESS THAN A WEEK 

Within a week we can make beautiful Olson Rugs in our 193 Regular Sizes 
in your choice of any of the fashionable new colors or designs shown in this 



(OVER) 



EXTRA THICK! 

Olson Reversible 
Broadloom is almost 
x /i inch thick . . . 
double the underfoot 
luxury-and double the 



"Wear Like Iron" 

Wonderful, deep, twist- 
weave Texture resists 
footmarks, crushing, 
soiling, shading. Cus- 
tomers say "Olson Rugs 
Wear Like Iron." 



"2 RUGS IN 1" 

REVERSIBLE for long 
years of wear. When 
one side is worn, turn 
it over . . . there's a 
new rug on the other 
side. That's economy! 



No Waste, No Seams 

Only Olson has looms 
for each foot in width 
up to 18 feet wide. 
Others must cut from 
9, 12 or 15 foot widths. 
Think of the waste. 



EXTRA HEAVY! 

Every Olson Carpet 
and Rug weighs more 
than 3% pounds to 
every square yard. 
That's quality at big 
savings. 



catalog. Special Sizes and Cut-Outs require a few days longer. 

Olson Rugs are not ordinary one-sided rugs, but beautiful, deep- 
textured, seamless, REVERSIBLE BR0ADL00M rugs that can be used on BOTH 
SIDES — rugs that WEAR LONGER — that are EASY TO CLEAN — that cling 
close and firm to the floor — and give so_ much more luxury underfoot 
that there is no need to spend extra money for rug pads. 

REMEMBER : that in addition to the number of pounds of old materials 
required, we add a liberal amount of choice, NEW WOOLS , at no extra charge 
to you , to make sure you get extra heavy, full-bodied, reversible rugs 
that measure up to our highest standard of quality. 

Every fiber is thoroughly dyed before weaving. Colors and patterns go 
all the way through the pile on "both sides" and will remain for years and 
years throughout the life of the rug. 

FOR BEAUTY, DURABILITY AND LUXURY, THERE IS NO 
SATISFACTORY SUBSTITUTE FOR " WOVEN WOOL PILE RUGS" 

There is from 1/2 to 1/3 more material in Olson Rugs than in store rugs 
anywhere near the price. Only in expensive rugs that sell for much higher 
prices, can they afford to use so much wool. And, of course, the amount of 
material in a rug largely determines its price, its luxury underfoot and 
its wearing qualities. 

Please Remember This : - Olson Rugs are heavier, deeper-textured 
Reversible "2 in 1" Rugs that will give you double-luxury and double-wear. 
Example: a 9 x 12 foot Olson Rug weighs 46 pounds, not 30 or 35 pounds. 

FACTORY- T0-Y0U ! YOU CAN'T GET OLSON RUGS IN STORES 

As a result of far-reaching improvements in the manufacture of Olson 
Rugs, you will find many refinements — firmer weave — richer colors and 
designs — more body. 

Though the color photographs in this book are reproduced by the finest 
printing processes known — I GUARANTEE THAT THE RUGS WE SEND YOU WILL BE 
EVEN RICHER IN CHARACTER. It is impossible to convey on paper the lovely, 
rich colors, the luxurious depth of texture and the charming beauty of the 
actual rugs. Widely different colors and designs — but all the same fine 
quality. 

"ARE MY MATERIALS GOOD ENOUGH?" YOU MAY ASK 

I wish that I could take you personally through the Olson factory. I am 
sure you would be surprised when I showed you how much valuable material 
there is even in an old rug or garment . That is why I say. 
"Don't hesitate to send worn materials , regardless of colors ." 

BEFORE YOU BUY A RUG ANYWHERE — AT ANY PRICE — why not let me PROVE TO 
YOU . AT MY RISK , that Olson Rugs are as fine as I say. WE WILL EVEN PAY 
TRANSPORTATION on your old materials . 

Sincerely yours , 
WEO/Cat. S-57 

/>; Pres. 




EVEN IF YOU HAVE NO OLD MATERIAL TO SEND, you can buy rich, thick Olson 
Reversible Rugs "OUTRIGHT" at the Low Factory-to-You Prices shown in the 
Price Columns under the heading: "IF WE FURNISH ALL MATERIAL." 



•{ SAVE THIS CATALOG! Show it to your Friends. }• 






Gather up ALL the materials you can find and send them 
to us at one time, just as they are. We do the rest! You can 
order any rugs in this book, regardless of the color or kind 
of materials you send. 

It Does Not Matter whether the material you send is 

ALL OLD CARPETS and RUGS 

or ALL OLD CLOTHING or SOME OF EACH 

We add choice New Wools without extra charge so that we 
can guarantee every Olson Rug will be the same high stand- 
ard of quality that has built this 83-year institution. 

Old Clothing and Other Material. The materials in 

wool clothing can be used to good advantage in the surface 
of Olson Rugs. Cotton, Jute and other materials are used 
in the inner construction of the rugs. You may send: 



Sweaters 


Blankets 


Draperies 


Bed Spreads 


Coats 


Dresses 


Curtains 


Pillow Cases 


Suits 


Shirts 


Trousers 


Toweling 


Skirts 


Sheets 


Overalls 


Table Covers 



Overcoats, Topcoats, or any other materials you may have. 

If You Have No Scales you can estimate the weight of 
your old Carpets and Rugs by figuring 3 to 3 V2 pounds for 
each square yard. 



Our Special MATERIAL LOAN Offer 

If you are in a hurry, but lack enough material-or you can't 
ship all your materials now ... we will, as a special favor, 
LOAN you our PREPARED RUG YARN. Just send all the 
old carpets, rugs and clothing you can now. We'll ship your 
new rugs to you quickly with the understanding that within 
2 months from the date of your order you will send us the 
material you owe us (relatives and friends will be glad to 
help you) -or, you will pay us 50 cents for each pound you 
are short (what it costs us). If you wish to take advantage 
of this Offer, please sign the attached Material Loan Agree- 
ment and mail it in the same envelope with your order. 
You can decide today and get your new rugs at once. 

If You Have More Material than Required 

Many customers gather ALL their old carpets, rugs, clothing, 
etc.,— it may be 50, 70, 100 pounds or more— and ship it all 
at our expense; and we send them Credit (as shown below) 
for any surplus. They get their material out of the way— 
and we save Freight charges on the one larger shipment. 

If You Are Not Ready to Order— But Wish to Get 
Your Materials Out of Your Way Now 

. . . ship it all to us in one shipment at our expense and 
MAIL the shipping receipt to us and say— "I am sending. . . . 
pounds. I'll order later." We will prepare your materials and 
send you a Credit Certificate (as shown below), 

WE DO NOT BUY OLD MATERIALS 




pounds of 
prepared material which can be used on any 
future rug orders you or your friends may send. 

OLSON RUG CO., Chicago 




&i*$>iri*^ $f ii?^-§C**^]fej!^^ 



Thwef and hOl 




1 



Fold over and roll up your materials (no 
need to wrap) — Phone your Express or 
Freight man to call at your home — and 
Ship at Our Expense. (See Page 7.) 



From this complete rug catalog it is 
easy to choose the right Color, Pattern 
and Size. Let the family help. Mail your 
order and shipping receipt — we do the rest. 



A Week or two later your new Rugs can 
be on your floors. Your money back if you 
don't say "The loveliest rugs I ever had 
for so little cost." You Risk Nothing! 



/ Rug "Numbers" ending in "A" are priced under Column A \ 
V . . those ending in "B" are priced under Column B ) 



Th 



e Advantages of Ordering From Our 



\ 



Our LOW Factory-to-You 



By Ordering from the Olson Factory, you 



193 REGULAR SIZES 

A Size For Practically Every Need— 

REVERSIBLE BROADLOOM — No Seams— Wo Wasfe.' 

We are the only company in America that weaves 193 Regular 
Sizes— the only company that has separate looms for each foot 
in width up to 18 feet wide— no seams— no waste— and ANY 
LENGTH you want. (Compare this with the wasted yardage you 
would have to pay for if you ordered a rug or carpet from any 
store where they have to cut everything from only three standard 
widths: 9 feet, 12 feet, or 15 feet.) 

Most of our customers select their sizes from our 193 regular sizes. 
If you do likewise, your rugs can be on their way in less than a 
week and you will save money. 

IF YOU WANT CARPETING PERMANENTLY INSTALLED, 

just measure the longest length and the widest width of your room, 
including doorways, select the "Regular" size that will cover your 
dimensions and your carpet layer will do the rest in your home. 
After many years it can be cut to use on the other side, or cut 
down and the new reverse side used in other rooms. Write on 
your Order Blank, "To be permanently installed." 






CUT-OUTS -Send Sketch 



We charge 50 cents per lineal 
foot for cutting out and finish- 
ing rugs to fit around fire- 
places, chimneys, jogs, etc. 




Special WIDTHS or LENGTHS - Send Sketch 

If you must have a special size for an unusual size or shape room, 
we will make it for you. However, special widths or lengths take 
the price of the next larger regular width or regular length and 
require about a week longer than regular sizes. Examples: 

For size 1 - 5 x 1 5 ft. use the 11 x 1 5 ft. price. 
" " 10 ft. x 15 - 8 " " lOx 16 ft. " 
" " 10-3 x 15-7 " " 11 x 16ft. " 

Send Free-Hand Sketch for special sizes or fitted rugs giving 
dimensions of room up to quarter round, and locations and 
dimensions of cut-outs, if any. Send check for part or all with 
orders for special sizes — it may save time. 

• If there is any question • Please write measurements 
about your order or sketch, of your ROOM on your 

we will write you. Order Blank. It will help us. 

MEASURE UP TO QUARTER ROUND FLOOR MOLDING. 
DO NOT INCLUDE MOLDINGS. 



/"Cuf edge shows Actual Thickness (almost Vi inch.) Reversible for Double Wear and Luxury 



IF YOU 


FURNISH MATERIAL 


IF WE Furnish 






Column A 


Column B 


ALLthe Material 


SIZES 


SEND 


PAY ONLY 


PAY ONLY 


Column A 


Column B 


27 x42 in. 


...Bibs 


$5.31 


55.61 


$6.81 


$7.11 


30 x54 in. 


...4 " 


7.54 


7.99 


9.54 


9.99 


36 x 63 in. 


...7 " 


10.64 


11.18 


14.14 


14.68 


4 x 4 ft 


7 lbs. 


510.69 


$11.22 


914.19 


$14.72 


4 x5 ft 


8 " 


13.37 


14.04 


17.37 


18.04 


4 x 6 ft 


10 " 


16.04 


16.85 


21.04 


21.85 


4 x 7 ft. . . 


.12 " 


18.72 


19.66 


24.72 


25.66 


5 \ 5 ft 


11 lbs. 


516.71 


517.54 
21.06 


$22.21 


$23.04 


5 x 6 ft 


13 " 


20.06 


26.56 


27.56 


5 x 7 ft , 


15 " 


23.39 


24.58 


30.89 


32.08 


5 x8 ft 


17 " 


26.74 


28.05 


35.24 


36.55 


5 x 9 ft 


19 " 


30.09 


31.61 


39.59 


41.11 


5x 10 ft. . 


. .22 " 


33.43 


35.10 


44.43 


46.10 


5x 11 ft. . 


. .24 " 


36.77 


38.62 


48.77 


50.62 


5 x 12 ft. . 


..26 " 


40.08 


42.09 


53.08 


55.09 


5 x 13 ft.. 


..29 " 


43.45 


45.64 


57.95 


60.14 


5 x 14 ft.. 


..31 " 


46.76 


49.11 


62.26 


64.61 


5 x 15 ft. . 


.33 " 


50.13 


52.64 


66.63 


69.14 


5x 16 ft. . 


.35 " 


53.44 


56.12 


70.94 


73.62 


6 x 6 ft 


15 lbs. 


524.07 


525.28 
29.49 


$31.57 


$32.78 


6 x7 ft 


18 " 


28.03 


37.03 


38.49 


6x8 ft 


21 « 


32.10 


33.70 


42.60 


44.20 


6x9 ft 


23 " 


36.10 


37.92 


47.60 


49.42 


6 x 10 ft. . 


.25 " 


40.11 


42.13 


52.61 


54.63 


6x11 ft . 


.28 " 


44.13 


46.34 


58.13 


60.34 


6x12 ft.. 


.31 " 


48.15 


50.56 


63.65 


66.06 


6 x 13 ft. . 


.33 " 


52.12 


54.72 


68.62 


71.22 


6x14 ft.. 


.36 " 


56.15 


58.97 


74.15 


76.97 


6x 15 ft. . 


.39 " 


60.18 


63.20 


7!). (iN 


82.70 


6x 16 ft. . 


.41 " 


64.15 


67.37 


84.65 


87.87 


6 x 17ft... 


.44 " 


68.19 


71.61 


90.19 


93.61 


7x7 ft 


.21 lbs. 


532.76 


534.40 


$13.26 


$44.90 


7x8 ft 


24 " 


37.44 


39.32 


49.44 


51.32 


7x9 ft 


28 " 


42.08 


44.24 


56.08 


58.24 


7 x 10 ft... 


.30 " 


46.80 


49.15 


61.80 


64.15 


7x11 ft.. . 


.33 ■ 


51.48 


54.06 


67.98 


70.56 


7 x 12 ft... 


.36 " 


56.15 


58.97 


74.15 


76.97 


7x 13 ft... 


.40 " 


60.85 


63.90 


80.85 


83.90 


7x14 ft... 


.43 " 


65.48 


68.76 


86.98 


90.26 


7x15 ft... 


.45 " 


70.17 


73.68 


92.67 


96.18 


7 x 16 ft... 


.48 " 


74.87 


78.62 


98.87 


102.62 


7x17 ft... 


.52 " 


79.56 


83.55 


105.56 


109.55 


7 x 18 f t . . . 


.55 " 


84.25 


88.48 


111.75 


115.98 


8x8 ft 


28 lbs. 


542.79 


544.94 


$56.79 


$58.94 


8 x9 ft 


31 ■ 


48.15 


50.56 


63.65 


66.06 


8x10 ft. . . 


.34 " 


53.48 


56.12 


70.48 


73.12 


8x11 ft. . 


.37 " 


58.84 


61.79 


77.34 


80.29 


8x12 ft. . . 


.43 " 


64.18 


67.41 


85.68 


88.91 


8 x 13 ft... 


.46 " 


69.54 


73.03 


92.54 


98.03 


8 x 14 f t . . . 


.51 " 


74.89 


78.64 


100.39 


104.14 


8 x 15 ft. . . 


.54 " 


80.22 


84.25 


107.22 


111.25 


8x16 ft... 


.57 " 


85.58 


89.88 


114.08 


118.38 


8 x 17 f t . . . 


.61 " 


90.94 


95.49 


121.44 


125.99 


8 x 18ft... 


.65 " 


96.29 


101.12 


128.79 


133.62 


8 x 19 ft. . . 


.68 " 


101.58 


106.68 


135.58 


140.68 


8x20 ft... 


.72 " 


106.94 


112.31 


142.94 


148.31 


9 x 9 ft 


34 lbs. 


$54.16 


556.88 


$71.16 


$73.88 


9 x 10 ft... 


.39 " 


60.18 


63.20 


79.68 


82.70 


9x 11 ft ... 


.42 " 


64.75 


69.52 


85.75 


90.52 


9 x 12 ft... 


.46 " 


69.45 


74.83 


92.45 


97,83 


9 x 13 ft , , 


.50 " 


76.31 


82.11 


101.31 


107.11 


9x 14 ft.. . 


.54 " 


84.25 


88.48 


111.25 


115.48 


9 x 15 ft , . 


.57 " 


90.27 


94.81 


118.77 


123.31 


9x 16 ft.. . 


.62 " 


96.29 


101.12 


127.29 


132.12 


9 x 17 f t . . . 


65 " 


102.31 


107.44 


134.81 


139.94 




liTi VI [Hi] i 



SAVE if We Furnish All materials — and you SAVE EVEN MORE if You Furnish Your Materials! 



IF YOU 


FURNISH MATERIAL 


If WE Furnish 






Column A 


Column B 


ALL the Material 


SIZES 


SEND 


PAY ONLY 


PAY ONLY 


Column A 


Column B 


9 x 18 ft. . 


..69 lbs. 


$108.32 


$113.77 


$142.82 


$148.27 


9 x 19 ft. . 


..74 " 


114.34 


120.08 


151.34 


157.08 


9 x 20 ft . . 


..77 " 


120.37 


126.40 


158.87 


164.90 


9x21 ft.. 


..80 " 


126.38 


132.72 


166.38 


172.72 


9 x 22 ft. . 


..85 " 


132.40 


139.04 


174.90 


181.54 


9 x23 ft. . 


..88 " 


138.41 


145.36 


182.41 


189.36 


9 x24 ft. . 


..92 " 


144.44 


151.68 


190.44 


197.68 


9x25 ft.. 


..96 « 


150.45 


158.01 


198.45 


206.01 


10 x 10 ft. 


, .43 lbs. 


$66.86 


$70.22 


$88.36 


$91.72 


10 x 11 ft. 


. .47 " 


73.55 


77.24 


97.05 


100.74 


10x12 ft. 


..52 " 


80.23 


84.19 


106.23 


110.19 


10 x 13 ft. 


..56 " 


86.92 


91.29 


114.92 


119.29 


10x14 ft. 


..59 " 


93.60 


98.30 


123.10 


127.80 


10x15 ft. 


..66 " 


100.29 


105.33 


133.29 


138.33 


10 x 16 ft. 


..70 " 


106.98 


112.35 


141.98 


147.35 


10 x 17 ft 


..75 " 


113.67 


119.37 


151.17 


156.87 


10x18 ft. 


..79 " 


120.37 


126.40 


159.87 


165.90 


10 xl9 ft. 


..84 " 


127.05 


133.42 


169.05 


175.42 


10 x20 ft. 


..88 " 


133.74 


140.44 


177.71 


184.44 


10x21 ft. 


..92 " 


140.42 


147.46 


186.42 


193.46 


10 x 22 ft . 


..97 " 


147.11 


154.49 


195.61 


202.99 


10x23 ft. 


.101 " 


153.79 


161.50 


204.29 


212.00 


10 x 24 ft . 


.106 " 


160.48 


168.53 


213.48 


221.53 


10 x25 ft. 


.110 " 


167.16 


175.55 


222.16 


230.55 


11 xll ft. 


..52 lbs. 


$80.90 


$84.97 


$106.90 


$110.97 


11 xl2ft. 


..56 " 


88.26 


92.70 


116.26 


120.70 


11 xl3ft. 


..61 " 


95.61 


100.41 


126.11 


130.91 


11 xl4 ft. 


..66 " 


102.98 


108.14 


135.98 


141.14 


11 xl5 ft. 


..70 " 


110.33 


115.86 


145.33 


150.86 


11 xl6ft. 


..76 " 


117.68 


123.58 


155.68 


161.58 


11 xl7 ft. 


. . 81 " 


125.03 


131.31 


165.53 


171.81 


11 xl8 ft. 


..86 " 


132.40 


139.04 


175.40 


182.01 


11 xl9 ft. 


.90 ■ 


139.75 


146.75 


184.75 


191.75 


11 x20 ft. 


..96 " 


147.11 


154.49 


195.11 


202.49 


11 x21 ft. 


.100 " 


154.46 


162.21 


204.46 


212.21 


11 x22 ft 


.105 " 


161.81 


169.94 


214.31 


222.44 


11 x23 ft. 


.110 " 


169.17 


177.66 


224.17 


232.66 


11 x24 ft. 


.114 " 


176.53 


185.38 


233.53 


242.38 


11 x25 ft 


.119 " 


183.88 


193.11 


243.38 


252.61 


11 x26 ft. 


.124 " 


191.24 


200.82 


253.24 
$127.29 


262.82 


12x12 ft. 


..G2lbs. 


$96.29 


$101.12 


$132.12 


12 x 13 ft. 


, . 67 ■ 


104.31 


109.54 


137.81 


143.04 


12 x 14 ft. 


..72 " 


112.33 


117.97 


148.33 


153.97 


12 x 15 ft. 


..77 " 


120.37 


126.40 


158.87 


164.90 


12 x 16 ft. 


..83 " 


128.38 


134.83 


169.88 


176.33 


12 x 17 ft. 


..87 " 


136.40 


143.25 


179.90 


186.75 


12 x 18 ft. 


.92 " 


144.17 


151.68 


190.17 


197.68 


12 x 19 ft 


..98 ■ 


152.45 


160.10 


201.45 


209.10 


12 x 20 ft . 


.102 ■ 


160.48 


168.53 


211.48 


219.53 


12 x21 ft 


.107 " 


168.50 


176.97 


222.00 


230.47 


12 x22fl. 


113 " 


176.53 


185.38 


233.03 


241.88 


12x23 ft. 


.118 " 


184.55 


193.81 


243.55 


252.81 


12 x24ft. 


.123 " 


192.57 


202.24 


254.07 


263.74 


12x25 ft. 


.129 " 


200.60 


210.66 


265.10 


275.16 


12 x 26 ft . 


.133 " 


208.62 


219.10 


275.12 


285.60 


12x27 ft. 


.139 " 


216.65 


227.52 


286.15 


297.02 


13 x 13 ft . 


..72 lbs. 


$1 13.00 


$118.66 


$149.00 


$154.66 


13 x 14 ft. 


..77 " 


121.69 


127.81 


160.19 


166.31 


13 x 15 ft. 


..83 " 


130.39 


136.93 


171.89 


178.43 


13x16 ft. 


..88 " 


139.08 


146.06 


183.08 


190.06 


13 x 17 ft. 


. . 94 " 


147.78 


155.19 


194.78 


202.19 


13 x 18 ft 


.99 " 


156.47 


164.32 


205.97 


213.82 


13 x 19 ft . 


.105 » 


165.15 


173.45 


217.65 


225.95 


13 x 20 ft 


.110 " 


173.85 


182.57 


228.85 


237.57 


13 x 21 ft . 


.116 " 


182.54 


191.70 


240.54 


249.70 


13x22 ft. 


.121 " 


191.24 


200.82 


251.74 


261.32 


13 x 23 ft . 


.127 " 


199.93 


209.96 


263.43 


273.46 


13 x24 ft. 


.132 " 


208.62 


219.10 


274.62 


285.10 


13 x 25 ft. 


.138 " 


217.32 


228.22 


286.32 


297.22 


13 x26 ft. 


.143 " 


226.01 


237.35 


297.51 


308.85 


13x27 ft. 


.149 " 


234.71 


246.48 


309.21 


320.98 



HALL and STAIR CARPET Woven in follow 


ing 


WIDTHS and 


\NY LENGTH: 




IF YOU FURNISH MATERIAL 


If WE Furnish 


COLUMN A 1 


COLUMN B 


ALL the Material 


WIDTHS SEND PA Y ONLY | 


PAY ONLY 


Column A 


Column B 




OT in Length) 


(Each F007 


in Length) 




22 in 3/ 4 lbs. $1#41 


$1.50 


$1.78 


$1.88 


27 in... 1 " 1.59 


1.68 


2.09 


2.18 


30m...lVi " 1.77 


1.87 


2.40 


2.50 


36in...l'/ 3 " 


2.25 


2.80 


2.92 


4 ft VA " 2.83 


3.00 


3.37 


3.75 


In-Between Widths Take Price of Next Wider Width. 


IF YOU FURNISH MATERIAL 


If WE Furnish 


Column A 


Column B 


ALL the Material 


SIZES SEND pay ONLY 


PAY ONLY 


Column A 


Column B 


14 x 14 ft. . .85 lbs. $131.05 


$137.62 


$173.55 


$180.12 


14x15 ft... 90 " 140.42 


147.46 


185.42 


192.46 


14x16 ft... 97 " 149.77 


157.30 


198.27 


205.80 


14x17 ft. 102 " 159.14 


167.13 


210.14 


218.13 


14x18 ft. 109 " 168.50 


176.97 


223.00 


231.47 


11 x 19 ft .114 " 177.87 


186.78 


234.87 


243.78 


14x20 ft. 121 " 187.23 


196.62 


247.73 


257.12 


14 x21 ft. 127 " 196.58 


206.45 


260.08 


269.95 


14x22 ft. 133 " 205.95 


216.29 


272.45 


282.79 


14x23 ft. 139 " 215.31 


226.11 


284.81 


295.61 


14x24 ft. 145 " 224.67 


235.94 


297.17 


308.44 


14x25 ft .151 " 234.03 


245.77 


309.53 


321.27 


14x26 ft. 157 " 243.39 


255.61 


321.89 


334.11 


14x28 ft. .169 " 262.12 
15 x 15 ft. . .95 lbs. $1 50.26 


275.27 


346.62 


359.77 


$158.01 


$197.76 


$205.51 


15x16 ft. 101 " 160.48 


168.53 


210.98 


219.03 


15x17 ft .108 " 170.51 


179.06 


224.51 


233.06 


15x18 ft. .114 " 180.54 


189.60 


237.51 


246.60 


15x19 ft. 120 " 190.57 


200.13 


250.57 


260.13 


15x20 ft 127 " 200.60 


210.66 


264.10 


274.16 


15x21 ft. .133 " 210.63 


221.21 


277.13 


287.71 


15x22 ft. 139 " 220.65 


231.73 


290.15 


301.23 


15x23 ft. 145 " 230.69 


242.26 


303.19 


314.76 


15x24 ft. 152 " 240.72 


252.80 


316.72 


328.80 


15x25 ft, 158 " 250.74 


263.33 


329.74 


342.33 


15x26 ft. 165 " 260.78 


273.86 


343.28 


356.36 


15x27 ft .171 " 270.81 


284.41 


356.31 


369.91 


15x29 ft. 184 " 290.87 


305.46 


382.S7 


397.46 


16 x 16 ft. .110 lbs. $171.18 


$179.76 


$226.18 


$234.76 


16x17 ft .117 " 181.88 


191.01 


240.38 


249.51 


16x18 ft. 124 " 192.57 


202.24 


254.57 


264.24 


16x19 ft. 131 " 203.27 


213.47 


268.77 


278.97 


16x20 ft. 138 " 213.97 


224.70 


282.97 


293.70 


16x21 ft. 144 " 224.67 


235.94 


296.67 


307.94 


16x22 ft .151 " 235.38 


247.18 


310.88 


322.68 


16 x 23 ft. .158 " 246 07 


258.42 


325.07 


337.42 


16x24 ft .165 " 256.76 


269.65 


339.26 


352.15 


16x25 ft. 172 " 267.46 


280.89 


353.46 


366.89 


16x26 ft. 179 " 278.16 


292.13 


367.66 


381.63 


16x27 ft. 186 " 288.87 


303.37 


381.87 


396.37 


16x28 ft .193 ■ 299.56 


314.59 


396.06 


411.09 


16x30 ft. 207 " 320.97 


337.06 


124.47 


440.56 


17 x 17 ft. .125 lbs. si 93 24 


$202.94 


$255.74 


$265.44 


17x19 ft. 140 " 215.98 


226.82 


285.98 


296.82 


17x21 ft .156 " 238.73 


250.71 


316.73 


328.71 


17x23 ft. 168 " 261.42 


274.55 


345.42 


358.55 


17x25 ft .180 " 284.17 


298.44 


374.17 


388.44 


17x27 ft. 196 " 306.93 


322.33 


404.93 


420.33 


17x29 ft. .210 ■ 329.67 


346.22 
$227.52 


434.67 


451.22 


18 x 18 ft.. 139 lbs. $216.65 


$286.15 


$297.02 


18x20 ft. 158 " 240.72 


252.80 


319,72 


331.80 


18 x 22 ft.. 172 " 264 79 


278.09 


350.79 


364.09 


18x24 ft. 185 « 288.87 


303.37 


381.37 


395.87 


18x26 ft. 198 " 312.94 


328.64 


411.94 


427.64 


18x28 ft.. 218 " 337.OI 


353.92 


446.01 


462.92 


18x30 ft. 229 « 361.09 


379.20 


475.59 


493.70 


18x32 ft. 249 " 385.16 


404.49 


509.66 


528.99 



EASY 
MONTHLY 
PAYMENTS 
if you wish! 

See 
Order Blank 







oruai 

of C/xquLslte Jjeaaiij 

This is one of the loveliest rugs we 
have ever offered. You will he de- 
lighted with the interest it brings to 
any room. A sure cure for monotony. 
It affords an endless variety of 
decorating possibilities. 

This delightful Colonial pattern, 
with its exquisite blend of 15 colors 
is equally at home in an Early 
American setting as well as rooms of 
mixed periods. 

A luxuriously soft, seamless, two- 
sided broadloom rug that will give 
double luxury underfoot and double 
your money's worth. 

With new wools so costly, why 
pay store rug prices when you can 
save up to half by sending your 
valuable, used materials to the Olson 
Hug Factory? You risk nothing by a 
trial. We guarantee to please you. 



More Sizes on Pages 4 4 5, Column B 

IF YOU FURNISH MATERIAL II WE 

PAY Furnish AH 

SIZES SEND ONLY Material 

27x42 in.... 3 lbs. 55.61 S7.ll 

30x54 in.... 4 " 7.99 9.99 

36x63 in. ...7 " 11.18 14.68 

4x6 ft Wlbs. 516.85 $21.85 

4 x7 ft 12 " 19.66 25.66 

5x6 ft 13 lbs. 521.06 $27.56 

5x7 ft 15 " 24.58 32.08 

5x8 ft 17 " 28.05 36.5 5 

6x7 ft 18 Ms. 529.49 $38.49 

6x8 ft 21 " 33.70 44.20 

6x9 ft 23 " 37.92 49.42 

7x9 It 28 lbs. 544.24 $58.24 

7x10 ft... .30 " 49.15 64.15 

8x8 ft 28 lbs. 544.94 $58.94 

8x9 ft 31 " 50.56 66.06 

8x10 ft.... 34 " 56.12 73.12 

8x11 ft.... 37 " 61.79 80.29 

8x12 ft..., 43 " 67.41 88.91 

9x9 ft 34 lbs. 556.88 $73.88 

9x10 ft. ...39 " 63.20 82.70 

9x11 ft.... 42 " 69.52 90.52 

9x12 ft.... 46 " 74.83 97.83 

9x13 It... 50 " 82.11 107.11 

9x14 ft... 54 " 88.48 115.48 

9x15 ft... 57 " 94.81 123.31 

9x16 It. ...62 " 101.12 132.12 

9x17 ft... 65 " 107.44 139.94 

9x18 It.... 69 " 113.77 148.27 

9x19 ft. 74 " 120.08 157.08 

10x10 ft. . ,43 lbs. 570.22 $91.72 

10x11 ft... 47 " 77.24 100.74 

10x12 ft. .52 " 84.19 110.19 

10x13 ft... 56 " 91.29 119.29 

10x14 ft... 59 " 98.30 127.80 

10x15 ft... 66 " 105.33 138.33 

10x16 ft... 70 " 112.35 147.35 

10x17 ft... 75 " 119.37 156.87 

10x18 ft... 79 " 126.40 165.90 

10x19 ft. .84 " 133.42 175.42 

10x20 ft. . .88 " 140.44 184.44 

11x11 f t. ..52 lbs. 584.97 $110.97 

11x12 ft... 56 " 92.70 120.70 

11x13 ft... 61 " 100.41 130.91 

11x14 ft... 66 " 108.14 141.14 

11x15 ft... 70 " 115.86 150.86 

11x16 ft... 76 " 123.58 161.58 

11x17 ft... 81 " 131.31 171.81 

11x18 ft... 86 " 139.04 182.01 

11x19 ft. .90 " 146.75 191.75 

12x12 ft.. .62 /fc. $101.12 $132.12 

12x13 ft... 67 " 109.54 143.04 

12x14 ft... 72 " 117.97 153.97 

12x15 ft... 77 " 126.40 164.90 

12x16 ft... 83 " 134.83 176.33 

12x17 ft... 87 " 143.25 186.75 

12x18 ft... 92 " 151.68 197.68 

12x19 ft. .98 " 160.10 209.10 

1 2x20 ft. .102 " 168.53 219.53 

13x13 ft.. .72/6$. $1 18.66 $154.66 

13x14 ft... 77 ■ 127.81 166.31 

13x15 ft... 83 « 136.93 178.43 

13x16 ft... 88 " 146.06 190.06 

13x17 ft... 94 " 155.19 202.19 

13x18 ft. .99 " 164.32 213.82 

14x14 ft.. .85 lbs. 5137.62 $180.12 

14x16 ft... 97 " 157.30 205.80 

14x18 ft. 109 " 176.97 231.47 

15x15 ft. . 95 lbs. 51 58.01 s^O.5 51 

15x17 ft.. 108 « 179.06 233^06 

1 5x18 ft. 114 " 189.60 246.60 

16x16 ft. .110 lbs. 5179.76 $234 76 

16x18 ft.. 124 " 202.24 264 24 

16x20 ft.. 138 " 224 70 ->93 70 



** 



WE PAY FREIGHT or EXPRESS 

On Your Materials from Any Place In the United States 

IF YOUR MATERIAL WEIGHS 20 TO 400 POUNDS As B !f a i cd 




How to Order and Ship— It's Easy! 

"COLD ALL the old carpets, rugs and clothing you have just as they 

are (without wrapping) — tie securely with ordinary rope or cord 

— attach our shipping tag and then .... 

IF Your Material Weighs 20 to 50 pounds 
. . . Ship it by EXPRESS at our expense. 

Just PHONE your "Railway Express Agency" to call at 
your door if you live in town. 

**IF Your Material Weighs over 50 pounds 
. . . Ship it by FREIGHT at our expense. 

MODERN FREIGHT SHIPMENTS ARE FAST and cost us less on the 
larger bundles. . . . Your material will reach us in a few days. A 
PHONE call to the Freight depot of any Railroad in your town will 
bring a truck to your door in most cities. Tell the man on the phone 
that you are sending a tied-up bundle of old Rugs and Clothing for 
"Reweaving" and the shipment is NOT to be classified by him as 
"Household Goods." 

IF YOU ARE SENDING 50 LBS. OR MORE FROM A BIG CITY . . . 

phone the FREIGHT depot of any Railroad, and if they will not pick 
up at your home (as occasionally happens) then phone "Railway 
Express" to pick up your material and ship it by EXPRESS. 

IF there is No Home Pick -Up Service in Your Town 

or you live outside of the city, take your material to the Freight depot. 
IF BUNDLE IS UNDER 20 POUNDS send Parcel Post or Express prepaid. 

Be Sure To Mail Us The Shipping Receipt 

The driver or station agent will give you a receipt. Please MAIL this 
paper to us in the same envelope with your order blank. Do NOT 
put them in your bundle. We must have this "Shipping Receipt" since 
we pay the charges and guarantee safe arrival of your material. 



Freight is Fast! 

Your materials will 

reach us in a 

few days! 





If You Live in One of These States 
Ship material to us at CHICAGO 

c/o Healy Freight Station, Chicago, 

Alabama Michigan 

Arkansas Minnesota 

Colorado Mississippi 

Missouri 

Montana 

Nebraska 

New Mexico 

New York 

(nor N.Y. City 

or Long Island) 

North Carolina 

North Dakota 



Florida 

Georgia 

Illinois 

Indiana 

Iowa 

Kansas 

Kentucky 

Louisiana 

Maryland 



(not Baltimore) 



Ohio 

Oklahoma 
Pennsylvania 
(not Phila- 
delphia ) 
South Carolina 
South Dakota 
Tennessee 
Texas 
Virginia 
West Virginia 
Wisconsin 
Wyoming 



If You Live in One of These States 
Ship material to us at NEW YORK 

c/o Bush Terminal, Brooklyn, N. Y. 



Connecticut 
( Baltimore) 
Delaware 
Maine 
Massachusetts 



New Hampshire (Philadelphia) 

New York City Rhode Island 

& Long Island Vermont 

New Jersey Washington, DC 



If You Live in One of These States 
Ship material to us at San FRANCISCO 

c/o Haslett Terminal, 650 Beach St. 



Arizona Idaho 

California (Northern) 



Oregon 
Nevada 



Washington 
Utah 



Customer* ««» ♦'—■ — 




o I ►= 



FREIGHT & EXPRESS EMPLOYEES: 

Please Read Reverse Side 

FOR 

Olson Rug Co. 

IMP HEALY FREIGHT STATION 
CHICAGO, ILL 

SHIP "COLLECT." FREIGHT Oil 
EXPRESS CHARGES GUARANTEED 
TIE THIS TAG TO YOUR BUNDLE 



If You Live in SOUTHERN CALIFORNIA 
Ship material to us at LOS ANGELES 

c/o Pacific Commercial Terminal, 
923 E. Third St. 

IF YOU ARE IN AN EXTRA HURRY 

Mail your check with your order if you 
are in an extra hurry for your rugs, or, 

you can remit later when we notify you 
your rugs are ready. 

HOW TO SEND MONEY 

Mail Personal Check, Postal or Express 
Money Order, Bank Draft, or Cash by 
Registered Letter. 



\k, San Francisco 




Number 406 1 A 



Cfreen 



Of Jjelicpit to ike Oye 

IT is easy to understand why the 
popularity of Olson Reversible 
Broadloom rugs in solid colors be- 
comes greater each year, for no 
lovelier background could possibly 
be found for furnishings of every 
type and period. 

One of the most widely chosen 
colors is this practical, restful, easy- 
to-live-with Grey Green. Note how 
the rug lends spaciousness to this 
setting. It has depth and richness of 
tone — a luxuriousness underfoot 
that is very appealing. 

Look at the long list of sizes 
shown here — many sizes you cau't 
get elsewhere. Why not try this 
beautiful, Seamless, Reversible rug 
on your own floor, at our risk? 



More Sizes on Pages 4 & 5, Column A 

IF YOU FURNISH MATERIAL If \£E 

SIZES SEND "* F " rn,sh f 
ONLY Material 

27x42 in.... 3 /fc. 55.31 $6.81 

30x54 in..., 4 " 7.54 9.54 

36x6 3 in. ...7 " 10.64 14.14 

4x6 ft 10//«. $16.04 521.04 

4x 7 ft 12 " 18.72 24.72 

5x6 ft 13 lbs. $20.06 $26.56 

5x7 ft 15 " 23.39 30.89 

5x8 ft 17 " 26.74 35.24 

6x7 ft 18 lbs. $28.03 $37.03 

6x8 ft 21 " 32.10 42.60 

6x9 ft 2 3 36.10 47.60 

7x9 ft 28 lbs. $42.08 $56 08 

7x10 ft.. .30 " 46.80 61.8 

8x8 ft 28 lbs. $42.79 $56 79 

8x9 ft 31 " 48.15 63.65 

8x10 ft.... 34 " 53.48 70 48 

8x11 ft.... 37 " 58.84 77.34 

8x12 ft... .43 " 64.18 85.68 

9x9 ft 34 lbs. $54.16 $71.16 

9x10 ft.... 39 " 60.18 79 68 

9x11 ft.... 42 " 64.75 85.75 

9x12 ft.... 46 " 69.45 9245 

9x13 ft.... 50 » 76.31 10131 

9x14 ft.... 54 " 84.25 m 25 

9x15 ft.... 57 " 90.27 H8.77 

9x16 ft.... 62 « 96.29 127.29 

9x17 ft.... 65 " 102.31 134 81 

9x18 ft.... 69 " 108.32 142.82 

9x19 ft ...74 " 114.34 1 51.34 

10x10 It. . .43 lbs. $66.86 $88 36 

10x11 ft... 47 " 73.55 9705 

10x12 ft... 52 " 80.23 106 23 

10x13 ft... 56 " 86.92 114.92 

10x14 It... 59 " 93.60 123.10 

10x15 ft... 66 " 100.29 133.29 

10x16 ft... 70 " 106.98 141.98 

10x17 ft... 75 " 113.67 15117 

10x18 ft... 79 " 120.37 159.37 

10x19 ft... 84 " 127.05 169.05 

10x20 ft. . .88 " 133.74 177.74 

11x11 ft... 52 lbs. $80.90 $106 90 

11x12 ft... 56 " 88.26 H6 26 

11x13 ft... 61 " 95.61 126 11 

11x14 ft. ,66 ■ 102.98 135.98 

11x15 ft... 70 " 110.33 145.33 

11x16 ft... 76 " 117.68 155.68 

11x17 ft... 81 " 125.03 165.53 

11x18 ft... 86 " 132.40 175.40 

11x19 ft. 90 " 139.75 184.75 

12x12 ft. ..62 lbs $96.29 $127.29 

12x13 ft... 67 « 104.31 137.81 

12x14 ft... 72 " 112.33 148.33 

12x15 ft... 77 " 120.37 158.87 

12x16 ft... 83 " 128.38 169.88 

12x17 ft... 87 " 136.40 179.90 

12x18 ft... 92 " 144.17 igo.17 

12x19 ft... 98 " 152.45 201.45 

12x20 ft.. 102 " 160.48 211.48 

13x13 ft.. .72 lbs. $113.00 $149 00 

13x14 ft... 77 " 121.69 160.19 

13x15 ft... 83 " 130.39 171.89 

13x16 ft... 88 " 139.08 183.08 

13x17 ft... 94 " 147.78 19478 

13x18 ft.. .99 " 156.47 2 Q5.97 

14x14 ft... 85 lbs. $131.05 $173.55 

14x16 ft. ..97 " 149.77 198.27 

14x18 ft. 109 " 168.50 223.00 

15x15 ft.. .95 lbs. $150.26 $197 76 

15x17 ft. 108 " 170.51 224.51 

15x18 ft. .114 " 180.54 237.54 

16x16 ft.. 1 10 lbs. $171.18 $226.18 

16x18 ft.. 124 " 192.57 254.57 

16x20 ft. .138 " 213.97 2 82.97 



Vow Mo»«!l 8«* . 
If yo« Po AW Agw 

« ftf 6* *!L, 

President 



Please Remember . . . 

. . . that in addition to the number of pounds 
of Materials required for each rug (as printed 
in this catalog next to each rug size) . . . 

We Add a Liberal Amount 

of Choice NEW WOOLS , 

at No Extra Charge to You. 

That is why we can Guarantee you will get 
beautiful, deep -textured Olson Reversible 
Broadloom Rugs of our highest quality. 

OLSON RUGS are heavier, deeper-textured, 
REVERSIBLE RUGS. (For example, a new 9x12 ft. 
Olson Rug weighs about 46 pounds, not 30 or 35 
pounds like so many thin, ordinary store rugs). 




Number 906 1 A 



Of Jjeaidlful, 1 radical 

Jjeiqe- lauDe 



mcje 



ipt 



For cheerful simplicity and that 
modern feeling, there is no more 
popular rug color today than Beige- 
Taupe. A light color that stands 
wear surprisingly well — always rest- 
ful, harmonious, charming. 

It is appropriate for any room 
in the home — upstairs or down. 
Note how agreeably the broad ex- 
panse of seamless rug harmonizes 
in this pleasant bedroom. 

Since the rug is a neutral color, 
it is most effective when walls, 
drapes and furniture are colorful. 

Picture this attractive rug in 
your own home. The nap is rich, 
deep, long-wearing and the same 
on both sides. Luxuriously soft 
underfoot. Satisfaction guaranteed. 

-^-SIZES, PRICES on opposite page, 
also on pages 4 and 5, Column A. 



Shows the sturdy construction and deep pile on both sides of Olson "2 in. 1" Reversible Broadloom. Almost Yz-inch thick. 




w 

Qreij 

Is dealest 

Siyte C/Xcws 




Grey is the smart, new color so highly 
favored by fashion-wise homemakers 
and featured in leading magazines. The 
two closely related shades of lovely, 
warm Grey give a solid color effect and 
add life, interest, beauty to the rug and 
increase its serviceability. 

You will be pleased the way this neutral 
color adapts itself to all styles of furnish- 
ings, making an ideal background for an 
almost unlimited choice of color schemes 
and decorative accents. 






10 




Since Grey is a neutral 
color, itrequires colorful walls, 
drapes and furnishings to be 
most effective. 

You will enjoy this broad- 
loom rug for its rich, deep- 
piled texture on both sides. 
Why not save up to 3^2 your 
rug money by sending your 
old rugs, carpets, clothing? 



More Sizes on Pages 4 & 5, Column A 

IF YOU FURNISH MATERIAL If WE 

SIZES SEND QNLY Materiar 

27x42 in.... Z lbs. $5.31 *6.81 

30x54 in.... 4 " 7.54 9.54 

36x63 in. .. .7 " 10.64 11.14 

4x6 ft 10/Ai. 516.04 521.04 

4x 7 ft 12 " 18.72 24.72 

5x6 ft 13 lbs. $20.06 $26.56 

5x7 ft 15 " 23.39 30.89 

5x8 ft 17 " 26.74 35.24 

6x7 ft 18 lbs. 528.03 $37.03 

6x8 ft 21 " 32.10 42.60 

6x9 ft 23 " 36.10 47.60 

7x9 ft 28 lbs. $42.08 $56.08 

7x10 ft. ...30 " 46.80 61.80 

8x8 ft 28 lbs. $42.79 $56.79 

8x9 ft 31 " 48.15 63.65 

8x10 ft.... 34 " 53.48 70.48 

8x11 ft. .37 " 58.84 77.34 

8x12 ft... 43 " 64.18 85.68 

9x9 ft Mlbs. $54.16 571.16 

9x10 it.... 39 " 60.18 79.68 

9x11 ft. . .42 " 64.75 85.75 

9x12 ft..., 46 " 69.45 92.45 

9x13 ft.... 50 " 76.31 101.31 

9x14 ft.... 54 " 84.25 111.25 

9x15 ft... 57 " 90.27 118.77 

9x16 ft.... 62 " 96.29 127.29 

9x17 It. ...65 " 102.31 134.81 

9x18 ft.... 69 " 108.32 142.82 

9x19 ft 74 " 114.34 151.34 

10x10 ft. . .43 lbs. $66.86 588.36 

10x11 ft... 47 " 73.55 97.05 

10x12 ft... 52 " 80.23 106.23 

10x13 ft... 56 " 86,92 114.92 

10x14 ft. .59 " 93.60 123.10 

10x15 ft... 66 " 100.29 133.29 

10x16 ft... 70 " 106.98 141.98 

10x17 ft... 75 " 113.67 151.17 

10x18 ft... 79 " 120.37 159.87 

10x19 ft. .84 " 127.05 169.05 

10x20 ft. . .88 " 133.74 177.74 

11x11 ft. . .52 lbs. 580.90 5106.90 

11x12 ft .56 " 88.26 116.26 

11x13 ft. .61 " 95.61 126.11 

11x14 ft... 66 " 102.98 135.98 

11x15 ft... 70 " 110.33 145.33 

11x16 ft... 76 « 117.68 155.68 

11x17 ft... 81 " 125.03 165.53 

11x18 ft. .86 * 132.40 175.40 

11x19 ft... 90 " 139.75 184.75 

12x12 ft... 62 lbs 596.29 5127.29 

12x13 ft... 67 " 104.31 137.81 

12x14 ft. .72 " 112.33 148.33 

12x15 ft... 77 " 120.37 158.87 

12x16 ft... 83 " 128.38 169.88 

12x17 ft... 87 " 136.40 179.90 

12x18 ft... 92 " 144.17 190.17 

12x19 ft... 98 " 152.45 201.45 

12x20 ft. .102 " 160.48 211.48 

13x13 ft. . .72 lbs. $1 1 3.00 5149.00 

13x14 ft... 77 " 121.69 160.19 

13x15 ft... 83 " 130.39 171.89 

13x16 it... 88 " 139.08 183.08 

13x17 ft. .94 " 147.78 194.78 

13x18 ft. . .99 " 156.47 205.97 

14x14 ft. . .85lbs. 5131.05 5173.55 

14x16 ft... 97 " 149.77 198.27 

14x18 ft.. 109 " 168.50 223.00 

15x15 ft. . 95 lbs. 5150.26 5197.76 

15x17 ft. 108 " 170.51 224.51 

15x18 ft. 114 " 180.54 237.54 

16x16 ft. . 110 lbs. 5171.18 5226.18 

16x18 ft.. 124 " 192.57 254.57 

16x20 ft. .138 " 213.97 282.97 



\L lie 1 opLilar QXew 

Kjteatker ^weeas 

So Jvicli J^ooklntj, 1 radical! 

Number 34604B 

Decorators' Favorite. This at- 
tractive Broadloom beauty ex- 
presses the newest decorating 
trend. A lovely Tweed of four 
favorite colors: Cinnamon Taupe, 
Nutria, Grey and Beige. Tin's 
Seamless, "2 in 1" Reversible 
Broadloom will bring up-to-date 
loveliness to any room. Thrives on 
family traffic — resists soil. Rich 
luxury at savings up to }4. 

193 SIZES and PRICES on 
Pages 4 and 5, Column B 

Number 53603B 

New Tweed Beauty, with the 
accent on luxury. Woven of four 
decorator tones of Golden Taupe, 
White, Black and Grey. Smart, 
up-to-date styling and rich hand- 
some appearance. Very practical 
as well, for it will resist crushing, 
soiling, footmarks and shading. 
Send us your old materials and 
get seamless "2 in 1" Reversible 
Rugs at savings up to y&, 

193 SIZES and PRICES on 
Pages 4 and 5, Column B 

Number 11 601 B 

A Wonderful Tweed! The prac- 
tical Broadloom you need, com- 
bined with the beauty you want. 
Here is rich, seamless, Reversible 
Broadloom that is handsome and 
then some. A lovely blend of 
colors, Sage Green, Cinnamon 
Taupe, soft Grey and Beige. Re- 
versible for twice the wear. Thick, 
luxury Broadloom that will give 
any room up-to-date beaut}'. 

193 SIZES and PRICES on 

Pages 4 and 5, Column B 

Number 72602B _ 

Colorful New Tweed! A blend 
of four decorator colors: White, 
Rose, Grey and rich accents of 
Black. One glance tells you that 
here is Tweed Broadloom of rich- 
ness and character. So easy to 
live with. Thrives on traffic. 
Wonderful texture resists soil, 
crushing, shading and footmarks. 
So luxurious and expensive look- 
ing. Send your material and see. 

193 SIZES and PRICES on 
Pages 4 and 5, Column B 





The same deep nap and 

the same lovely pattern are 

woven on both sides. 








Of Cjreat favorite 

This delightful Early American 
pattern with its exquisite blend of 
colors gives an effect so fresh and ap- 
pealing that we feel you, too, will find 
it irresistible. Customers everywhere 
are enthusiastic in their praise of tin's 
unusual and wholly charming rug. A 
great variety of colors make it equally 
at home in an Early American setting 
as well as rooms of mixed periods. 
Here's a sure tonic for that tired 
room, for nothing is more truly mod- 
ern today than Early American. 

We are quite sure you have never 
walked on softer, more luxurious- 
feeling rugs, regardless of price. Why 
pay store prices when you can save 
up to half by sending your materials 
to the Olson Factory. Every rug is 
backed by our guarantee of satisfac- 
tion or money back. 

Shows the sturdy construction and deep 
4- pile on both sides (almost %-inch thick). 



More Sizes on 


Pages 4 & 5, Column B 


IF YOU FURNISH MATERIAL 


It WE 








PAY 


"urnish All 


SIZES 


SEND 


ONLY 


Material 


27x42 in. 


. . 3 lbs. 


55.61 


$7.11 


30x54 in. 


..4 


ii 


7.99 


9.99 


36x63 in. 


..7 


a 


11.18 


14.68 


4x6 ft.. . . 


.10/i>s. 


$16.85 


$21.85 


4x7 ft. . . . 


.12 


it 


19.66 


25.66 


5x6 ft.... 


.13 lbs. 


521.06 


$27.56 


5x7 ft.... 


.15 


" 


24.58 


32.08 


5x8 ft.. . . 


.17 


it 


28.05 


36.55 


6x7 ft. . . . 


. 18 lbs. 


$29.49 


$38.49 


6x8 ft.... 


?,\ 


a 


33.70 


44.20 


6x9 ft.... 


.23 


" 


37.92 


49.42 


7x9 ft. . . . 


.28/65. 


544,24 


$58.24 


7x10 ft... 


.30 


" 


49.15 


61.15 


8x8 ft. . . 


.28 lbs. 


544.94 


$58.94 


8x9 ft.... 


31 


" 


50.56 


66.06 


8x10 ft... 


.34 


a 


56.12 


73.12 


8x11 ft... 


.37 


a 


61.79 


80.29 


8x12 ft. . . 


.43 


n 


67.41 


88.91 


9x9 ft.. . 


.Ulbs. 


556.88 


$73.88 


9x10 ft. . 


.39 


a 


63.20 


82.70 


9x11 ft... 


.42 


a 


69.52 


90.52 


9x12 ft. . 


.46 


u 


74.83 


97.83 


9x13 ft. . 


.50 


a 


82.11 


107.11 


9x14 ft.. 


.54 


it 


88.48 


115.48 


9x15 ft.. 


.57 


it 


94.81 


123.31 


9x16 ft. . 


.62 


a 


101.12 


132.12 


9x17 ft. . 


.65 


a 


107.44 


139.94 


9x18 ft. . 


69 


u 


113.77 
120.08 


148.27 


9x19 ft. . 


.74 


157.08 


10x10 ft. 


.43 lbs. 


570.22 


$91.72 


10x11 ft. 


.47 


a 


77.24 


100.74 


10x12 ft. 


.52 


a 


84.19 


110.19 


10x13 ft. 


.56 


a 


91.29 


119.29 


10x14 ft. 


.59 


a 


98.30 


127.80 


10x15 ft. 


.66 


u 


105.33 


138.33 


10x16 ft. 


.70 


u 


112.35 


147.35 


10x17 ft. 


.75 


« 


119.37 


158.87 


10x18 ft. 


.79 


11 


126.40 


165.90 


10x19 ft. 


.84 


(1 


133.42 


175.42 


10x20 ft. 


.88 


II 


140.44 


184.44 


11x11 ft. 


.52 


'bs. 


584.97 


$110.97 


11x12 ft. 


.56 


" 


92.70 


120.70 


11x13 ft. 


.61 


ti 


100.41 


130.91 


11x14 ft. 


.66 


« 


108.14 


141.14 


11x15 ft. 


.70 


ii 


115.86 


150.86 


11x16 ft. 


.76 


a 


123.58 


161.58 


11x17 ft. 


.81 


a 


131.31 


171.81 


11x18 ft. 


.86 


a 


139.04 


182.04 


11x19 ft. 


.90 


.. 


146.75 


191.75 


12x12 ft. 


. 62 lbs. 


5101.12 


$132.12 


12x13 ft. 


.67 


ii 


109.54 


143.04 


12x14 ft. 


..72 


ii 


117.97 


153.97 


12x15 ft. 


..77 


ti 


126.40 


164.90 


12x16 ft. 


.83 


.. 


134.83 


176.33 


12x17 ft. 


..87 


it 


143.25 


186.75 


12x18 ft. 


.92 


ii 


151.68 


197.68 


12x19 ft. 


..98 


a 


160.10 


209.10 


12x20 ft. 


.102 


n 


168.53 


219.53 


13x13 ft. 


. J2lbs.S\ 18.66 


$154.66 


13x14 ft. 


..77 


« 


127.81 


166.31 


13x15 ft. 


..83 


u 


136.93 


178.43 


13x16 ft. 


..88 


« 


146.06 


190.06 


13x17 ft. 


..94 


ii 


155.19 


202.19 


13x18 ft. 


. .99 


ii 


164.32 


213.82 


14x14 ft. 


. .85 lbs.S\ 


$180.12 


14x16 ft. 


.97 


it 


157.30 


205.80 


14x18 ft. 


.109 


ii 


176.97 


231.47 


15x15 ft. 


. .95 lbs. 5 158.01 


$205.51 


15x17 ft. 


.108 


ii 


179.06 


233.06 


15x18 ft. 


114 


if 


189.60 


246.60 


16x16 ft. 


.110 Ms. $179. 76 


$234.76 


16x18 ft. 


.124 


ft 


202.24 


264.24 


16x20 ft. 


.138 


ft 


224.70 


293.70 




Number 77657B 

tsmbosseo Of feci 
in Smart Scroti Jseslgn 

Wouldn't you love to spread a 
luxurious, deep-textured, seam- 
less, two-sided broadloom rug like 
this across your floors? So skillfully 
have our artists arranged the colors 
in this lovely, modern scroll pattern 
that it gives the costly effect of an 
embossed rug with its highlights and 
shadows. The fashionable new shades 
of Rose have been combined with 
rose-tone Raisin shades to create this 
practical, all-purpose rug. 

Where else for so little money can 
you get rugs so lovely? Send us your 
materials and see for yourself. 

We guarantee to delight you. You 
risk nothing by a trial. 




■<-SIZES, PRICES on opposite page, 
also on pages 4 and 5, Column B. 



— - Number 47607B 

Omoossea Of feci in 
lz>oveLy T CHew Jsesign 

Here is the last word in modern 
rug styling. The graceful scroll 
pattern is achieved by four lovely 
shades of Green, woven to create an 
effect of rich Embossing. Unlike ordi- 
nary one-sided store rugs, every 
Olson Broadloom rug is woven with 
the same deep, luxurious pile on 
both sides for double wear and extra 
luxury under foot. Send your ma- 
terials at our expense as stated on 
page 7. You risk nothing. 

<-SIZES, PRICES on opposite page, 
also on pages 4 and 5, Column B. 



13 




More Sizes on Pages 4 & 5, Column B 




Number 89609B 

Oxcfuhlte C/Xew ^floral 
on [jcimionahle Cfreif 

This lovely, colorful, new floral pat- 
tern is charmingly set off by the 
soft warm field of Grey, so popular to- 
day. A rug that will bring up-to-date 
beauty and character to any room at 
small cost and be an ideal background 
for other furnishings. 

Here is a serviceable rug that will 
stand a lot of wear without showing soil 
or footmarks. A luxuriously soft, seam- 
less, two-sided broadloom rug that will 
give double luxury underfoot and double 
your money's worth. Send your mate- 
rials and see for yourself. You risk 
nothing. We Guarantee to please. 



IF YOU FURNISH MATERIAL 


II WE 








PAY Furr 


SIZES 


SEND 


ONLY 


Material 


27x42 in.. 


. . 3 lbs. 


55.61 


S7.ll 


30x54 in.. 


..4 


« 


7.99 


9.99 


36x63 in.. 


..7 


a 


11.18 


14.68 


4x6 ft 


10 lbs. 


$16.85 


§21.85 


4x7 ft. . . . 


.12 


>i 


19.66 


25.66 


5x6 ft 


13 lbs. 


$21.06 


$27.56 


5x7 ft , 


15 


<( 


24.58 


32.08 


5x8 ft. . . . 


.17 


u 


28.05 


36.55 
138.49 


6x7 ft 


18 lbs. 


$29.49 


6x8 ft.. .. 


.21 


« 


33.70 


44.20 


6x9 ft.... 


.23 


" 


37.92 


49.42 
$58.24 


7x9 ft 


28 lbs. 


$44.24 


7x10 ft. . . 


.30 


« 


49.15 


64.15 

$58.94 


8x8 ft 


28 lbs. 


$44.94 


8x9 ft 


31 


k 


50.56 


66.06 


8x10 ft. . . 


.34 


I. 


56.12 


73.12 


8x11 ft, . . 


.37 


u 


61.79 


80.29 


8x12 ft. . . 


43 


a 


67.41 


88.91 


9x9 ft 


34 lbs. 


$56.88 


$73.88 


9x10 ft. . 


.39 


" 


63.20 


82.70 


9x11 ft.. 


.42 


it 


69.52 


90.52 


9x12 ft.. 


.46 


u 


74.83 


97.83 


9x13 ft. . 


.50 


a 


82.11 


107.11 


9x14 ft. . 


.54 


« 


88.48 


115.48 


9x15 ft. . 


.57 


a 


94.81 


123.31 


9x16 ft. . 


.62 


a 


101.12 


132.12 


9x17 ft. . 


.65 


u 


107.44 


139.94 


9x18 ft.. 


.69 


ft 


113.77 


148.27 


9x19 ft.. 


.74 


a 


120.08 


157.08 

$91.72 


10x10 ft. 


.43/6*. 


$70.22 


10x11 ft. 


.47 


a 


77.24 


100.74 


10x12 ft. 


.52 


(i 


84.19 


110.19 


10x13 ft. 


.56 


« 


91.29 


119.29 


10x14 ft. 


.59 


ft 


98.30 


127.80 


10x15 ft. 


.66 


« 


105.33 


138.33 


10x16 ft. 


.70 


it 


112.35 


147.35 


10x17 ft. 


.75 


a 


119.37 


156.87 


10x18 ft. 


.79 


u 


126.40 


165.90 


10x19 ft. 


.84 


a 


133.42 


175.42 


10x20 ft. 


. 88 


a 


140.44 


184.44 


11x11 ft. 


52 lbs. 


$84.97 


$110.97 


11x12 ft. 


.56 


K 


92.70 


120.70 


11x13 ft. 


.61 


n 


100.41 


130.91 


11x14 ft. 


.66 


(i 


108.14 


141.14 


11x15 ft. 


.70 


« 


115.86 


150.86 


11x16 ft. 


.76 


a 


123.58 


161.58 


11x17 ft. 


.81 


a 


131.31 


171.81 


11x18 ft. 


..86 


« 


139.04 


182.04 


11x19 It. 


.90 


it 


146.75 


191.75 
$132.12 


12x12 ft. 


. .62 /6s. $101. 12 


12x13 ft. 


..67 


.. 


109.54 


143.04 


12x14 ft. 


.,72 


.. 


117.97 


153.97 


12x15 ft. 


. .77 


(I 


126.40 


164.90 


12x16 ft. 


..83 


.. 


134.83 


176.33 


12x17 ft. 


..87 


" 


143.25 


186.75 


12x18 ft. 


.92 


.. 


151.68 


197.68 


12x19 ft. 


..98 


« 


160.10 


209.10 


12x20 ft. 


.102 


« 


168.53 


219.53 
$154.66 


13x13 ft. 


. .72 lbs. $1 18.66 


13x14 ft. 


..77 


a 


127.81 


166.31 


13x15 ft. 


..83 


a 


136.93 


178.43 


13x16 ft. 


. .88 


a 


146.06 


190.06 


13x17 ft. 


..94 


a 


155.19 


202.19 


13x18 ft. 


..99 


(l 


164.32 


213.82 


14x14 ft. 


. .85 lbs. 


$137.62 


$180.12 


14x16 ft. 


.97 


« 


157.30 


205.80 


14x18 ft. 


109 


« 


176.97 


231.47 


15x15 ft. 


. . 95 lbs. 


$158.01 


$205.51 


15x17 ft. 


.108 


u 


179.06 


233.06 


15x18 ft. 


.114 


a 


189.60 


246.60 


16x16 ft. 


.110 lbs. 


$179.76 


$234.76 


16x18 ft. 


.124 


a 


202.24 


264.24 


16x20 ft. 


.138 


a 


224.70 


293.70 




c/lesla Csasuals 

you, too, will say, C^lieij r& Joov&uj-— 

rftid \oinat ni Jsookhuj c/or 

These smart, new, color-flecked 
all-purpose broadloom rugs give 
an effect so fresh, so appealing, that 
you will find them irresistible. 

They have charm, character and 
an interesting texture effect that 
make them ideal for today's friendly, 
informal mode of living. Whether 
your home is Colonial, Modern, 
Ranch type, or any style, you will 
find it easy to create rooms of dis- 
tinction with these charming rugs. 
No wonder decorating editors are 
enthusiastic in their praise. 

Every rug is woven seamless and 
reversible with the same rich pile on 
both sides to give twice the wear and 
luxury. Where else for so little money 
can you get rugs so lovely? 

Number 87637B 



Number 446I4B 
Number 39629B 



Grey field 

Green field 

Taupe field 



^SIZES, PRICES on Opposite Page 

and on Pages 4 & 5, Column B 



BF 






t 





15 



T uxunious Broadloom, 

"^ icoven Seamless and 

Reversible for Double Wear 

and Luxury. 




Number 956 1 A 

[jawn Iweea 

a ±DOVelij So [I Jjleno 

A rug of up-to-date loveliness that 
**■ brings beauty and character to any 
room at a small cost. This practical 
tweed blend of soft shades of Rose Taupe, 
Beige, Ecru and Cocoa will handsomely 
set off your furnishings. 

Here is a fascinating tweed blend 

u'oadloom rug that satisfies the demand 
for light color effects. 

This deep-textured, Reversible Broad- 
loom rug will give you double luxury 
underfoot at about half what you would 
expect to pay. Order direct from the 
Factory . . . see for yourself. You risk 
nothing by a trial. We guarantee to 
please you with this lovely rug. 



More Sizes on Pages 4 & 5, Column A 

IF YOU FURNISH MATERIAL If WE 

PAY Furnish All 

SIZES SEND ONlY MateriaT 

27x42 in.... 3 lbs. $5.31 $6.81 

30x54 in.... 4 " 7.54 9.54 

36x63 in... .7 " 10.64 14.14 

4x6 ft 10 lbs. 516.04 $21.04 

4x7 ft 12 " 18.72 24.72 

5x6 ft 13 lbs. $20.06 $26.56 

5x7 ft 15 " 23.39 30.89 

5x8 ft 17 " 26.74 35.24 

6x7 ft 18 lbs. $28.03 $37.03 

6x8 ft 21 " 32.10 42.60 

6x 9 ft 23 " 36.10 47.60 

7x9 ft 28 lbs. $42.08 $56.08 

7x10 ft. ...30 " 46.80 61.80 

8x8 ft 28 lbs. $42.79 $56.79 

8x9 ft 31 " 48.15 63.65 

8x10 ft.... 34 " 53.48 70.48 

8x11ft 37 " 58.84 77.34 

8x12 ft... 43 " 64.18 85.68 

9x9 ft 34 lbs. $54.16 $71.16 

9x10 It 39 " 60.18 79.68 

9x11 ft. ...42 " 64.75 85.75 

9x12 ft. ...46 " 69.45 92.45 

9x13 ft... 50 " 76.31 101.31 

9x14 ft. .54 " 84.25 111.25 

9x15 ft... 57 " 90.27 118.77 

9x16 ft... 62 " 96.29 127.29 

9x17 ft... 65 " 102.31 134.81 

9x18 ft.... 69 " 108.32 142.82 

9x19 ft... 74 " 114.34 151.34 

10x10 ft. . A3 lbs. $66.86 $88.36 

10x11 ft... 47 " 73.55 97.05 

10x12 ft... 52 ■ 80.23 106.23 

10x13 It... 56 " 86.92 114.92 

10x14 ft.. 59 " 93.60 123.10 

10x15 ft... 66 " 100.29 133.29 

10x16 ft... 70 " 106.98 141.98 

10x17 It,.. 75 " 113.67 151.17 

10x18 ft... 79 " 120.37 159.87 

10x19 ft... 84 " 127.05 169.05 

10x20 ft. ..88 " 133.74 177.74 

11x11 ft.. .52 lbs. $80.90 $106.90 

11x12 It .56 " 88.26 116.26 

11x13 ft... 61 " 95.61 126.11 

11x14 It... 66 " 102.98 135.98 

11x15 It. 70 " 110.33 145.33 

11x16 ft. .76 " 117.68 155.68 

11x17 ft... 81 " 125.03 165.53 

11x18 ft... 86 " 132.40 175.40 

11x19 It... 90 " 139.75 184.75 

12x12 ft. . .62 lbs $96.29 $127.29 

12x13 ft... 67 " 104.31 137.81 

12x14 ft... 72 " 112.33 148.33 

12x15 ft... 77 " 120.37 158.87 

12x16 It... 83 ■ 128.38 169.88 

12x17 It... 87 " 136.40 179.90 

12x18 It... 92 " 144.17 190.17 

12x19 ft. .98 " 152.45 201.45 

12x20 It. 102 " 160.48 211.48 

13x13 ft.. 72 lbs.S\ 13.00 $149.00 

13x14 ft. .77 " 121.69 160.19 

13x15 ft... 83 " 130.39 171.89 

13x16 It... 88 " 139.08 183.08 

13x17 ft. ..94 " 147.78 194.78 

13x18 ft... 99 " 156.47 205.97 

14x14 ft. . .85 lbs.S\ 31.05 $173.55 

14x16 ft... 97 " 149.77 198.27 

14x18 ft.. 109 " 168.50 223.00 

15x15 ft.. .95/^.5150.26 $197.76 

15x17 ft .108 " 170.51 224.51 

15x18 ft. .114 " 180.54 237.54 

16x16 ft.. 110 lbs. 51 7 1.1 8 $226.18 

16x18 ft.. 124 " 192.57 254.57 

16x20 ft.. 138 " 213.97 282.97 



Number 436 1 A 

KjLunter tjreen 

±~>ovelij } dclck Uolor 

Study this charming, home-like 
room. Its harmony delights the 
eye. Yet this much sought for effect 
of simplicity is quickly and inex- 
pensively achieved by ordering this 
popular shade of green. 

Here's a rich, practical rug for 
any room in the home, a rug that 
fairly breathes an atmosphere of 
charm and contentment. 

Wouldn't it give you an infinite 
amount of pleasure to spend a few of 
your leisure hours each day in sur- 
roundings of this kind? A rug that 
will work a sure cure for monotony. 

A rug you can live with year after 
year. The rich texture gives no hint 
of the great saving. The deep nap 
on both sides yields luxuriously 
underfoot. Double the wear. 

<-SIZES, PRICES on op- 

H^^^_ posit e page, also on 

pages 4 and 5, 

Column A. 








•> -to 



How to 

Measure for 

STAIR CARPET 

order stair carpet 

r or pattern shown 

(j. See price list 

on Page 5. 

For straight stairways, measure depth 
of tread and height of riser including 
nosing; add together and multiply by 
number of steps, plus 9 inches. These 
extra inches should be tucked under the 
first riser so that from time to time the 
carpet can be shifted to distribute wear. 



Number 826 1 A 



Smart new Cfrey 
ana Cjreen Iweea 

Isn't this an attractive rug? And so 
practical. 

You will find it easy to create rooms 
of distinction with this new Olson Broad- 
loom Rug. And, of course, like all Olson 
Hugs, it is woven seamless and reversible 
for double wear and double luxury. 

The background is a warm Grey, so 
fashionable today, with flecks of light 
and dark green to add life, interest and 
beauty. 

You will be pleased the way this 
lovely, deep-textured, broadloom rug 
adapts itself to all styles of furnishings, 
making an ideal background for an al- 
most unlimited choice of color schemes. 

Why not save up to ]4 your rug 
money by sending your old carpets, rugs 
and clothing to the Olson factory? You 
risk nothing by a trial. 



<<-SIZES, PRICES on opposite page, 
also on pages 4 and 5, Column A. 



17 



Number 2 1 63 IB 

(JrientaL bovelbiess in 
Jvick 1 ersLcui JJcsicpi 

Here is one of those rich Persian 
designs that possesses much of 
the beauty and splendor of a priceless 
handmade Sarouk. Here is a truly 
beautiful rug adapted from a Century- 
old masterpiece. Our artists have used 
the graceful, balanced floral designs and 
colors with marked success. 

The ground is a deep, rich Wine Red, 
for which Sarouks have been famous for 
generations. The soft colors carry out 
the delicacy of design so characteristic 
of expensive handmade Orientals. 

Every Olson Rug is woven Seamless 
and Reversible with the same deep pile 
on both sides to give twice the wear and 
double the luxury underfoot. Two rugs 
in One. Send your old materials. We 
guarantee to delight you. This rug is . . . 

Woven in All the Following Sizes: 



IF YOU FURNISH MATERIAL 


II WE 








PAY 


Furnish All 


SIZES 


SEND 


ONLY 


Material 


30x54 in. 


..Albs. 


$7.99 


$9.99 


36x63 in. 


...7 


a 


11.18 


14.68 


4x7 ft. . . 


1? 


« 


19.66 


25.66 


6x9 ft... 


7!3 


<( 


37.92 


49.42 


8x10 ft. . 


..34 


a 


56.12 


73.12 


9x12 ft. . 


..46 


« 


74.83 


97.83 


9x15 ft.. 


..57 


(I 


94.81 


123.31 


10x12 ft. 


..52 


« 


84.19 


110.19 


11x13 ft. 


.61 


a 


100.41 


130.91 


12x12 ft. 


..62 


a 


101.12 


132.12 


12x15 ft. 


. .77 


a 


126.40 


164.90 


12x18 ft. 


..92 


a 


151.68 


197.68 




MAGAZINE EDITORS - RADIO H0MEMAKERS 
PRAISE OLSON REVERSIBLE RUGS 




from WLS, Chicago 

"I have been familiar with 
Olson Rugs for many years 
and in spite of their low 
price, they are of excellent 
quality and represent out- 
standing values." 

Martha Crane 



from BETTER HOMES & GARDENS 

"Think of being able to use old carpets and 
materials to obtain such delightful rugs." 

from LADIES HOME JOURNAL 

". . . don't overlook the possibility of made- 
over rugs and carpets. Color is the glamour 
touch, and you can turn in your worn rugs to 
be reclaimed, and . . . receive a reversible 
broadloom rug ... in practically any shade." 

from HOUSEHOLD MAGAZINE 

". . . they are real rugs of excellent grade 
and bear no trace of their former estate." 




from WLW-T 
Cincinnati 

"A combination of dura- 
bility and fashion-right- 
ness — that's what to- 
day's home maker is 
looking for in a floor 
covering. That's what she gets when she 
orders an Olson Rug." — Ruth Lyons 



from WOWO, Ft. Wayne 

"Fortunate is the home- 
maker who . . . saves her 
discarded woolens . . . 
Olson Rug Co. will con- 
vert her discards into real 
beauty in rugs that give 
style and comfort to homes 
' at prices within reach. 

— Jane Weston 





from KDKA, 
< Pittsburgh 

"Did you ever know a woman who was not 
as pleased as Punch when she makes over 
last year's frock into something new and 
smart for this season? There's the same 
satisfaction when she finds that she can get 
a lovely new broadloom rug at a big saving 
in money by letting the Olson Factory use 
the valuable materials in her old carpets, 
rugs and clothing." —Janet Ross 



from WNAX, 
Yankton, S.D. 

"There is tremendous 
satisfaction in owning 
an Olson Rug! It's 
beautiful, it's style- 
wise and it's budget- 



wise!' 



Wynn Speece 
Your Neighbor 
Lady 




18 



Number 426 1 A ^ — , 

Iwo-loneo Lfreen 

Of Soft, Jvlcli JjLcna 

A rug that is extremely service- 
able and rich in character with 
intermingled tones of Grey Green 
and deep-toned Hunter Green. 

A rug that will handsomely set 
off your other furnishings and bring 
a friendly, refreshing glow of color 
to any room. A rug you can live with 
year after year. A deep-textured, 
reversible broadloom rug that gives 
no hint of the great saving. 

No need to put up with misfit 
rugs. Here are sizes for any size 
room — sizes you cau'tget elsewhere. 
Why not send us your old materials 
and get lovelier rugs like this for 
half the money you'd expect to pay. 
Every rug is backed by our 83 -year- 
old guarantee of satisfaction. 
SIZES and PRICES on page 16 
also on pages 4 and 5, Column A 



Tuxurious Broadloom, 

■" wo ii en Seamless a n d 

Reversible for Double Wear 

and Luxury. 



We offer you 

the correct size rug 

for 

every room — 

many sizes 

>/o u can't gel 

elsewhere. 



Number 6I6IA 



Iweeo JJieno 

Tins rich looking and intensely 
practical rug will withstand hard 
wear without showing soil or foot- 
marks. Tones of light Copper 
Taupe, Fawn, Cocoa Brown and 
Ecru have been closely intermingled 
into a rich Tweed effect to achieve 
this lovely color blend. 

A sturdy, deep-textured Seam- 
less Reversible Broadloom rug that 
will harmonize with practically all 
color schemes. A rug you can live 
with year after year. 
SIZES and PRICES on page 16 
also on pages 4 and 5, Column A 



Olsox Rug Co. 




One of the Oldest and Most Trusted 
Business Names in America 




Where OLSON RUGS Are Made! 



THIS great, modern factory, considered by many to be the finest rug 
manufacturing plant in the world, is a model of efficiency and clean- 
liness. It is appropriately located in beautful 22-acre "Olson Park" in 
the very heart of Chicago's northwest side industrial area. Here, sur- 
rounded by spacious, well kept lawns, scenic Rock Gardens, picturesque 
Waterfalls, rare flowers, shrubs, trees and the Olson Wild Bird Refuge, 
Olson craftsmen find inspiration for the creation of finer Rugs. "A Fine 
Place to Work" with a father-to-son tradition of excellence. 

We have welcomed nearly 6 Million Visitors to the Olson 
Factory and Gardens. We invite you, when in Chicago, to 
come and see "One of Chicago's famous Beauty Spots." 



20 




(jiscading from a height 
of thirty-five feet, the 
Olson Waterfalls are a 
thrilling sight to our 
hundreds of thousands 
of visitors each year. 




DECORATING HELPS 

Of few Simple Jvtdes to CjuLoe LJou 



^By our ^Decorating Expert, ivhose 
^Advice is Free to Olson Customers 



THIS BOOK brings you the new 
trends — the smart, up-to-the minute 
new rug colors and patterns — and more 
rug sizes than you will find anywhere else 
in the United States. All are designed 
to make your home a lovelier, friendlier, 
more comfortable place in which to live. 
In these pages, American Women are 
offered the kind of rugs they would choose 
if price were no object — rugs of distinc- 
tion, at prices temptingly low. 

"Modern Decorating" Demands 

"Livable Rooms" and "Colorful Harmony" 

The rug is the keynote — the back- 
ground of the entire room. Perhaps no 
other decorating item in a room can 
transform it so quickly, so completely, 
so inexpensively as the fresh beauty of 
a luxurious, modern Olson Rug. 

The Rug "Makes the Room" 

It adds warmth, comfort, character, 
and beauty. It gives the room an air of 
luxury that cannot be secured in any 




t 



An example of the use of bold con- 
trasting, colors which is very lovely and 
effective against the neutral Grey rug. 

An example of the use of closely 
related colors in rug, walls, ivood- 
zvork, etc. 



other way. A beautiful rug sets off all 
your other furnishings and ties the entire 
room together. 

This Is An Age of COLOR 

COLOR is the most important part 
of successful decorating. Don't be 
afraid to use it freely. From all of the 
lovely colors and patterns shown in this 
catalog, you can choose a rug that will 
bring up-to-date new color beauty to 
any room. 

There are cool, soothing, restful colors 
— and warm, cheerful, stimulating colors 
to brighten up dreary, sunless rooms. 

Some prefer rooms decorated in closely 
related colors as shown below in the room 
with the green rug. Others prefer con- 
trasting or complementary colors, as 
shown in the room with the grey rug. 

The rooms in this book show you 
various decorating styles popular today. 
The color schemes are only suggestions 
of the many combinations possible. 

Though the rooms illustrated may not 
be exactly like yours, they should help 
you to visualize the rug color that best 
suits your room. 

Let your good taste be your guide in 
planning rooms that are distinctive, 

A Few Fundamental Rules 

RUGS in solid colors, two -tone 
and tweed blends are in excel- 
lent taste and may be used with 
all types of furnishings. They 




22 




You can order Stair and Hall Carpet 
in any color or pattern sJtown in 
catalog. Prices on page 5. "How to 
Measure" for Stair Carpet on Page 17. 

are dramatic and harmonize beauti- 
fully with all decorating schemes. 

They increase the apparent size of 
a room and go well with pattern or 
plain drapes, upholstery and walls. 
Many of the finest homes are fur- 
nished with these rugs throughout. 

If you choose a richly figured rug, 
it will be more harmonizing to have 
the walls and hangings plain or con- 
servative in pattern. The best effect 
is achieved if there are more areas in 
the room treated with solid colors 
than with figured designs. Remem- 
ber, the trend in decorating is to 
achieve that uncluttered, clean-cut 
look. 

What Size Should a Rug Be? 

Many Home Decorating Experts 
advise using rugs that come about 
3 to 12 inches from the walls. This 
gives a room a modern feeling 
of luxury and spaciousness. 

By using the same color rug 
in adjoining rooms, a spacious, 
tied-in effect is achieved. Colors 
of walls and furnishings can 
be different in each room to 
give variety. 

In your living room, place 
your furniture in friendly con- 
versational groups arranged for 
easy use. Avoid placing furni- 
ture stiffly along the walls. 
Plan furniture arrangements 
to balance in height. Put large 
pieces against large wall areas 
to balance or at right angles 
to a wall — not diagonal. 



More Sizes o n Pages 4 & 5, Column B 

-rp^5y7uRN1SH MATERIAL If WE 

PAY Furnish All 
SIZES SEN D ONLY Material 

27vi2in.::T3 7^. 55.61 S7.ll 
30v5iin....4 - 7.99 9.99 

36x63 in ^7 " 11-18 _14 : 6S 

.ix(;h.....H>/fe. 516.85 $21.85 
1x7 H ^^12 " 19-66 25.66 

Kv . fl islbs. 521.06 $27.56 

JS ft" "..15 " 24 - 58 32.08 
5x8 ftl^. 17 " 28.05 36.55 

». n7 u 18 lbs. 529.49 538.49 

5,8 ft 21 " 33.70 44.20 

6x9 tr.^^ -23 " 37.92 49.42 

7x9 f t 7T28 lbs. $ AA OA ctro n ' 
7x10 ft^^3 " 

8x8 ft 28 lbs. 5- 

8x9 ft 31 " ! 

8x10 ft.. .34 « ! 
8X11 ft.. -.37 " < 
.s,t2l^ _.43 " < 

9x9 li 34/6*. 5! 

9x10 fi.... 39 " < 
9x11 ft.... 42 " < 

9x12 It 46 " 1 

9x13 ft ...50 " i 

9x14 ft 54 " I 

9x15 ft.... 57 " £ 

9x16 ft... 62 " 1C 

9x17 ft ...65 " 10 

9x18 ft.... 69 " 11 

9x19 ft... .74 " 12 

10x10 ft... 43/6*. 57 
10x11 ft... 47 " 7 
10x12 ft... 52 " 8 
10x13 ft... 56 " 9 
10x14 ft... 59 " 9 

10x15 ft... 66 " 10 

10x16 ft... 70 " 11 

10x17 ft. .75 " 11 

10x18 ft. .79 " 12 

10x19 ft.. .84 " 13 

10x 20 ft. . .88 " 14' 

11x11 ft.. .52/65. S8- 
11x12 ft... 56 " 9; 

11x13 ft... 61 " lOt 

11x14 ft... 66 " 10J 

11x15 ft... 70 " 11! 

11x16 ft... 76 " 12: 

11x17 ft... 81 " 13' 

11x18 ft... 86 " 13! 

1 1 xl9 ft.. .90 " 14« 

12xl2ft...62/6*.$10l 

12x13 ft... 67 " 10£ 

12x14 ft... 72 " 111 

12x15 ft... 77 " 12( 

12x16 ft... 83 " 134 

12x17 ft... 87 " 142 

12x18 ft... 92 " 151 

'2x19 ft... 98 " 16C 

12x20 ft.. 102 " 168 
13x13 ft, . .72/6*.51 18 
13x14 ft. .77 " 127 
13x15 ft. .83 " 136 
13x16 ft.. .88 " 146 
13x17 ft... 94 " 155 
1 3 x ljTft . . . 99 " 164 
J 4 *14 ft.. .85/6*.S137 
14x16 It. 97 " 157 

llx l8ft ,.109 " 176 

! I x ' 5 n~TT95/65.Sl58 

5*17 ft.. 108 « 179. 

15x11ft .. 114 " 189. 

'': xl( >ft7TlTo/6*.5179, 

5^8ft..l24 « 202. 

^xgO^ft, .138 " 224. 








We offer you 

the correct size rug 

for 

every room — ■ 

many sizes 

you can't get 

elsewhere-. 



y as Illustrated" 

". . . The Olson Rug 
Co. can be very 
proud of its catalog 
— its rugs are real- 
ly as illustrated, 
and should please 
the most discrimi- 
nating." 

Mrs. A. L. Craig 
Unionlown, Pa. 




Luxurious Broadloom, 
woven Seamless and 
Reversible for Double Wear 
and Luxury. 




3*# 

* + ¥ 






f< 



Number 746 1 A 

Of (Pastel "(Rose 
or up-to-oate JSeauhj 



Here is the delightful new rug 
color that has won such spec- 
tacular popularity with exclusive 
decorators and fashionable home- 
makers everywhere. It is hard to 
imagine a lovelier background for 
other furnishings regardless of period 
or style. A smart, up-to-date pastel 
color that is practical, restful and 
easy to live with in any room. 

It has richness of character and an 
expensive looking twist weave tex- 
ture effect that is very appealing. 

Look at the long list of sizes shown 
here — many sizes you can't gel else- 
where. Why pay high retail prices 
when you can save up to half and 
have finer Broadloom rugs, woven 
Reversible, by sending your old 
materials to the Olson Factory? 



More Sizes on Pages 4 & 5, Column A 


IF YOU FURNISH MATERIAL 


If WE 






PAY Furnish All 


SIZES 


SEND 


ONLY ' 


Material 


27x42 in.. 


. .3 lbs. 


55.31 


$6.81 


30x54 in. . 


..4 " 


7.54 


9.54 


36x03 in. . 


..7 * 


10.64 


14.14 


4x6 ft. . . . 


10 lbs. 


516.04 


$21.04 


4x7 ft. . . . 


.12 " 


18.72 


24.72 


5x6 ft 


.nibs. 


520.06 


$26.56 


5x7 ft.. . . 


.15 " 


23.39 


30.89 


5x8 ft.... 


.17 " 


26.74 


35.24 


6x7 ft. . . . 


. 18 lbs. 


528.03 


¥37.03 


6x8 ft.. . . 


.21 ■ 


32.10 


42.60 


6x9 ft. . . . 


.23 " 


36.10 


47.60 


7x9 ft. . . . 


.28 !bs. 


542.08 


$56.08 


7x10 ft. . . 


.30 " 


46.80 


61.80 


8x8 ft 


.28 lbs. 


542.79 


$56.79 


8x9 ft.... 


.31 " 


48.15 


63.65 


8x10 ft.. . 


.34 " 


53.48 


70.48 


8x11 ft... 


.37 " 


58.84 


77.34 


8x12 ft.. , 


.43 " 


64.18 


85.68 


9x9 It.. . . 


. 34 lbs. 


554.16 


$71.16 


9x10 ft. . . 


.39 " 


60.18 


79.68 


9x11 ft... 


.42 " 


64.75 


85.75 


9x12 ft.. . 


.46 « 


69.45 


92.45 


9x13 ft. . . 


.50 " 


76.31 


101.31 


9x14 ft... 


.54 " 


84.25 


111.25 


9x15 ft... 


.57 " 


90.27 


118.77 


9x16 ft. . . 


.62 " 


96.29 


127.29 


9x17 ft.. , 


.65 " 


102.31 


134.81 


9x18 ft. . . 


.69 " 


108.32 


142.82 


9x19 ft. . . 


.74 " 


114.34 


151.34 


10x10 ft. . 


AS lbs. 


566.86 


$88.36 


10x11 ft. . 


.47 " 


73.55 


97.05 


10x12 ft.. 


.52 " 


80.23 


106.23 


10x13 ft.. 


.56 " 


86.92 


114.92 


10x14 ft. 


.59 " 


93.60 


123.10 


10x15 ft. 


.66 " 


100.29 


133.29 


10x16 ft. 


.70 " 


106.98 


141.98 


10x17 ft. 


.75 " 


113.67 


151.17 


10x18 ft. 


.79 " 


120.37 


159.87 


10x19 ft. 


.84 " 


127.05 


169.05 


10x20 ft. 


.88 " 


133.74 


177.74 


11x11 ft. 


.52 lbs. 


580.90 


5106.90 


11x12 ft 


.56 " 


88.26 


116.26 


11x13 ft. 


.61 " 


95.61 


126.11 


11x14 ft. 


.66 " 


102.98 


135.98 


11x15 ft. 


.70 " 


110.33 


145.33 


11x16 ft. 


,76 " 


117.68 


155.68 


11x17 ft. 


.81 " 


125.03 


165.53 


11x18 ft. 


.86 " 


132.40 


175.40 


11x19 ft. 


.90 " 


139.75 


184.75 


12x12 ft. 


. 62 lbs 


596.29 


$127.29 


12x13 ft. 


.67 " 


104.31 


137.81 


12x14 ft. 


.72 " 


112.33 


148.33 


12x15 ft. 


..77 " 


120.37 


158.87 


12x16 ft. 


. , 83 " 


128.38 


169.88 


12x17 ft. 


. .87 " 


136.40 


179.90 


12x18 ft. 


..92 " 


144.17 


190.17 


12x19 ft. 


. . 98 " 


152.45 


201.45 


12x20 ft. 


.102 " 


160.48 


211.48 


13x13 ft. 


. .72 lbs. *\ 


$149.00 


13x14 ft. 


..77 " 


121.69 


160.19 


13x15 ft. 


..83 " 


130.39 


171.89 


13x16 ft. 


..88 " 


139.08 


183.08 


13x17 ft. 


..94 " 


147.78 


194.78 


13x18 ft. 


..99 " 


156.47 


205.97 


11x11 fl. 


.. 85 Ibs.W 31.05 


* 173.55 


14x16 ft. 


..97 " 


149.77 


198.27 


14x18 ft. 


.109 " 


168.50 


223.00 


15x15 ft. 


.95/65.5150.26 


$197.76 


15x17 ft. 


.108 " 


170.51 


224.51 


15x18 ft. 


.114 " 


180.54 


237.54 


16x16 ft. 


.110/65.5171.11 


$226.18 


16x18 ft. 


.124 " 


192.57 


254.57 


16x20 ft. 


.138 " 


213.97 


282.97 




Number 41 61 A 

Green Iweea 

So Smart, (Practical 

DECORATING SPECIALISTS ieCOlll- 
mend just such a color as this 
Ereen "Tweed" because it is so 
extremely smart, yet practical and 
jjasy to live with. And its deep tex- 
tured loveliness gives that popular 
new, twist weave effect at a won- 
derful saving. The softly 
blending shades of Grey 
Green, Hunter Green, Pine 
Green and light Apple 
Green harmonize beautiful- 
ly with a wide variety of 
other colors. Send your 
materials and save up to ]4, 
the easy Olson way. 

<-SlZES, PRICES 
on opposite page, 
also on pages 4 & 
5, Column A. 



Number 766 1 A 

Jjurcjimoij 

Of 3*ick, lweed Jjicnd 

'puis soft-toned Burgundy Red 
*• rug will bring warm beauty and 
Beep-textured luxury to your home 
' Small cost. Use it in living room, 
Mining room, halls, stairs or bed- 
""ii is — any place where a rich, 
prviceable depth of color is de- 
fed. Your choice is sure to be ad- 
""' ( 'd. Closely intermingled tones 
r Ruby Red, Mulberry, Wine Red 
I Rose are used to achieve this 
v '''. v , practical twist weave effect. 

a i 8o SlZE S, PRICES on opposite page, 
° n pages 4 and 5, Column A. 






Every rug 

worcn Seamless 
and Reversible 
for double wear 
and luxury 




The same deep nap and 
the same lovely pattern are 




Number 74654B 



oom 



The fashionable new shades of 
Rose have been combined with 
rose-tone Raisin shades to create 
this lovely, up-to-date, Leaf design. 

This beautiful new rug will bring 
inspiration to any room — and will 
transform dull rooms into cheerful, 
inviting, up-to-date rooms. There is 
a feeling of luxury and refinement 
about this rich rug that will hand- 
somely set off your furnishings. 

See what a perfect background it 
makes for the varied color schemes 
in the two living rooms shown here. 

Why not order this deep-textured 
Olson reversible broadloom rug now 
for your living room, dining room or 
bedroom? The valuable materials in 
your old carpets, rugs and clothing, 
and our low Factory-to-You prices 
now save you more money than ever. 



More Sizes on Pages 4 & 5, Column B 

IF YOU FURNISH MATERIAL H WE 

PAY Furnish AM_ 

SIZES SEND ONLY Material 

27x42 in,... 3 lbs. §7.11 

30x54 in.... 4 " 7.99 9.99 

36x63 in. .. .7 " 11.18 14.68 

4x6 ft 10 lbs. 516.85 521.85 

4x 7 ft 12 " 19.66 25.66 

5x6 ft Ulbs. 521.06 $27.56 

5x7 ft 15 " 24.58 32.08 

5x8 ft 17 " 28.05 36.55 

6x7 ft 18 lbs. 529.49 §38.49 

6x8 ft 21 " 33.70 44.20 

6x9 ft 23 " 37.92 49.42 

7x9 ft 28/65. 544.24 $58.24 

7x10 ft. . ..30 " 49.15 64.15 

8x8 ft 28 lbs. 544.94 §58.94 

8x9 ft 31 " 50.56 66.06 

8x10 ft.... 34 " 56.12 73.12 

8x11 ft.... 37 " 61.79 80.29 

8x12 ft... .43 " 67.41 88.91 

9x9 ft 34 lbs. 556.88 $73.88 

9x10 ft.... 39 " 63.20 82.70 

9x11 ft... 42 " 69.52 90.52 

9x12 ft... 46 " 74.83 97.83 

9x13 ft. ...50 " 82.11 107.11 

9x14 ft.. .54 " 88.48 115.48 

9x15 ft... 57 " 94.81 123.31 

9x16 ft.... 62 " 101.12 132.12 

9x17 ft.... 65 " 107.44 139.91 

9x18 ft... 69 " 113.77 148.27 

9x19 ft... 74 " 120.08 157.08 

10x10 ft... 43 lbs. 570.22 $91.72 

10x11 ft... 47 " 77.24 100.74 

10x12 ft... 52 " 84.19 110.19 

10x13 ft... 56 " 91.29 119.29 

10x14 ft... 59 " 98.30 127.80 

10x15 ft... 66 " 105.33 138.33 

10x16 ft... 70 " 112.35 147.35 

10x17 ft... 75 " 119.37 156.87 

10x18 ft... 79 " 126.40 165.90 

10x19 ft... 84 " 133.42 175.42 

10x20 ft... 88 " 140.44 181.4 4 

11x11 ft... 52 lbs. 584.97 $110.97 

11x12 ft... 56 " 92.70 120.70 

11x13 ft... 61 " 100.41 130.91 

11x14 ft... 66 " 108.14 141.14 

11x15 ft... 70 " 115.86 150.86 

11x16 ft... 76 " 123.58 161.58 

11x17 ft... 81 " 131.31 171.81 

11x18 ft... 86 " 139.04 182.04 

11x19 ft. .90 " 146.75 191.75 

12x12 ft.. .62/65.5101.12 $132.12 

12x13 ft... 67 " 109.54 143.04 

12x14 ft... 72 " 117.97 153.97 

12x15 ft... 77 " 126.40 164.90 

12x16 ft... 83 « 134.83 176.33 

12x17 ft... 87 " 143.25 186.75 

12x18 ft... 92 " 151.68 197.68 

12x19 ft... 98 " 160.10 209.10 

12x2 ft. 10 2 " 168.53 219.53 

13x13 ft... 72 lbs.*\ 18.66 $154.66 

13x14 ft... 77 " 127.81 166.31 

13x15 ft... 83 " 136.93 178.43 

13x16 ft.. .88 " 146.06 190.06 

13x17 ft... 94 " 155.19 202.19 

13x18 ft. ..99 " 164.32 213.82 

14x14 ft... 85 /6s.*1 37.62 $180.12 

14x16 ft... 97 " 157.30 205.80 

14x 18 ft. .109 " 176.97 231.47 

15x15 ft.. .95 /ks. 51 58.01 $205.51 

15x17 ft.. 108 " 179.06 233.06 

15x18 ft.. 114 " 189.60 246.60 

16x16 ft.. 110/65. 5 179.76 $234.76 

16x18 ft. 124 " 202.24 264.24 

16x20 ft.. 138 " 224.70 293.70 




Uveas for Ok 



arm 



Think of the many places where 
you can use an oval rug: in 
bedrooms, at the foot of stairs, in 
front of davenport, easy chair or 
fireplace to protect your larger 
rugs. Wherever there is unusual 
wear, one of these appealing ovals 
will help to prolong the life of 
your larger rugs — and add a 
charming, decorative note. At 
these amazingly low prices we feel 
sure you will want to include 
several of these lovely two-sided 
oval rugs in your order. 



Number 08662 

GREY FLORAL 

1 A new floral pattern 
on a soft Grey ground 
that will bring a 
charming decorative 
^— note to almost any 
setting. Woven re- 
versible for double 
wear. Richly fringed. 




Prices for Ovals 
are Shown Below 



Number 02669 

ROSE FLORAL 
One of our newest pat- 
terns, created by richly 
blending colors on a 
lovely, pastel Rose. Re- 
versible, fringed. 



Number 05699 flowered beauty 
The rich black background sets off 
the colors of this lovely design. 
Reversible, fringed. 




Number 0467 I green floral 

A lovely, colorful new design. The flowered 
center is set in a background of soft green, 

Handsome border. 

Reversible, 

fringed. 



Number 03683 early American 

This colorful design, was taken from a lovely 
Early American hooked rug. Woven re- 
versible and handsomely fringed. 



Number 09695 taupe floral 



An exquisite floral design set in a ground of 
popular Cinnamon Taupe. Will bring a touch 
of charm and graciousness to any room. Re- 
versible. Handsomely fringed. 



PRICE LIST FOR OVALS 

IF YOU FURNISH MATERIAL It WE 

SIZES SEND ONLY Materia , 

30x45 in.... 3 lbs. >7.68 $9.18 

34x57 in..., 4 " 10.63 12.63 

39x66 in.... 7 " 13.72 17.22 

4i/ 4 x7ft...l3 " 24.73 31.23 

Ovals made only in these sizes. 
Above sizes include fringe. 



27 





r 




Number 9 1 61 A 



(cinnamon ± ClLip& 
bovelij, 1 radical 



You just know that the occupants of 
this attractive, restful room are 
people of good taste and refinement. 
How harmoniously the walls, drapes, 
furniture and rug have been brought 
together. No wonder leading decorators 
and women of taste are so enthusiastic 
in their endorsement of this rich, new 
color that will not show soil. 

This popular color lends itself admir- 
ably to varied furniture and color 
schemes. But being a neutral color, it 
is most effective with colorful walls, 
drapes and furnishings. 

Every Olson rug is woven Seamless 
and Reversible with the same deep- 
textured luxury on both sides. 



More Sizes on Page s 4 & 5, Column A 

IF YOU FURNISH MATERIAL » WJ 

PAY Furnish All 

SIZES SEND ONLY Material 

27x42 in.... 3 lbs. 55.31 $6.81 

30x54 in.... 4 " 7.54 9.54 

3 6x63 in. ...7 " 10.64 14.14 

4x6 ft 10/6i. 516.04 521.04 

4x7 ft 12 " 18.72 24.72 

5x6 ft 13/65. 520.06 $26.56 

5x7 ft 15 " 23.39 30.89 

5x8 ft 17 " 26.74 35.24 

6x7 ft 18/fe. 528.03 *37.03 

6x8 ft 21 " 32.10 42.60 

6x 9 ft 23 " 36.10 47.60 

7x9 ft 28/65. 542.08 556.08 

7x10 ft... .30 " 46.80 61.80 

8x8 ft 28/65. $42.79 $56.79 

8x9 ft 31 " 48.15 63.65 

8x10 ft.... 34 " 53.48 70.48 

8x11 ft.... 37 " 58.84 77.34 

8x12 ft. . ..43 " 64.18 85.68 

9x9 ft 34/65. 554.16 $71.16 

9x10 ft.... 39 " 60.18 79.68 

9x11 ft.... 42 » 64.75 85.75 

9x12 ft.... 46 " 69.45 92.45 

9x13 ft. ...50 " 76.31 101.31 

9x14 ft. .54 " 84.25 111.25 

9x15 ft ...57 " 90.27 118.77 

9x16 ft.... 62 " 96.29 127.29 

9x17 ft... 65 " 102.31 134.81 

9x18 ft.... 69 " 108.32 142.82 

9x19 ft. .. .74 " 114.34 151.34 

10x10 ft. . .43 lbs. 566.86 $88.36 

10x11 it. 47 " 73.55 97.05 

10x12 ft... 52 " 80.23 106.23 

10x13 ft... 56 " 86.92 114.92 

10x14 ft. 59 " 93.60 123.10 

10x15 ft... 66 " 100.29 133.29 

10x16 ft... 70 " 106.98 141.98 

10x17 ft... 75 " 113.67 151.17 

10x18 ft... 79 " 120.37 159.87 

10x19 ft... 84 " 127.05 169.05 

10x20 ft.. .88 " 133.74 177.74 

11x11 ft... 52/65. $80.90 $106.90 

11x12 ft... 56 " 88.26 H6.26 

11x13 ft... 61 " 95.61 126.11 

11x14 ft... 66 " 102.98 135.98 

11x15 ft... 70 " 110.33 145.33 

11x16 ft... 76 " 117.68 155.68 

11x17 ft. .81 " 125.03 165.53 

11x18 ft... 86 " 132.40 175.40 

11x19 ft... 90 " 139.75 184.75 

12x12 ft. . .62 lbs. S96.29 $127.29 

12x13 ft... 67 " 104.31 137.81 

12x14 ft... 72 " 112.33 148.33 

12x15 ft... 77 " 120.37 158.87 

12x16 ft... 83 " 128.38 169.88 

12x17 ft... 87 " 136.40 179.90 

12x18 ft... 92 " 144.17 190.17 

12x19 ft... 98 " 152.45 201.45 

12x20 ft.. 102 " 160.48 211.48 

13x13 ft... 72/65.$! 13. 00 $149.00 

13x14 ft... 77 " 121.69 160.19 

13x15 ft... 83 " 130.39 171.89 

13x16 ft... 88 " 139.08 183.08 

13x17 ft... 94 " 147.78 194.78 

13x18 ft.. .99 " 156.47 205.97 

14x14 ft. . .85/65. $131. 05 $173.55 

14x16 ft... 97 " 149.77 198.27 

14x18 ft. .109 " 168.50 223.00 

15x15 ft... 95/65. $150. 26 $197.76 

15x17 ft. 108 " 170.51 224.51 

15x18 ft. 114 " 180.54 237.54 

16x16 ft.. 110/65. $17 1.1 8 $226.18 

16x18 ft.. 124 " 192.57 254.57 

16x20 ft.. 138 " 213.97 282.97 



28 



Number 306 1 A - ^ 

(jxew Jjekje Jjiena 

Of Soft, Hick Cffed 

Several shades of soft, rich Beige 
have been skillfully blended to 
form this unique and charming rug. 
Beige has always been an out- 
standing favorite of homemakers 
the world over because it forms the 
perfect background for so many 
different color schemes. 

This harmonious blend will bring 
an abundance of warmth and char- 
acter to your floor decoration and 
at the same time it will serve as a 
splendid neutral setting for your 
other furnishings. 

Try this handsome new rug in 
your own home. Like all Olson 
Rugs, it will be woven Seamless and 
Reversible for double wear. 

Why not send us your materials 
now? Our factory-to-you prices save 
half of your rug money. 

<-SIZES, PRICES on opposite page, 
also on pages 4 and 5, Column A. 




Number 256 1 A 



\0oLne Jvea 

jjcaidlful, Serviceable 

Tnis is an age of color. Never 
before have homes been so col- 
orful, so appealing. Hand in hand 
with the growing vogue for deep 
toned rugs has come an increased 
appreciation for reds. 

As our contribution to this style 
trend, we offer the exquisite seam- 
less, reversible, broadloom rug 
shown here. It is a rich blend of 
two deep shades of wine red com- 
bined to give a soft, warm glow 
of color that handsomely sets off 
other furnishings. We urge you 
to order one of these distinguished 
looking rugs for your living room, 
dining room, halls, stairs, any 
room. A rug that will stand a lot 
of wear without showing soil. 



-<-SIZES, PRICES on opposite page, 
also on pages 4 and 5, Column A. 



29 




Number 706 1 A 

Jvose 

bovclij, 1 radical 

A charming blend in exquisite 
■£*■ shades of Rose. Because of its 
long-wearing, luxurious texture, and 
the modern, colorful decorating 
effects it makes possible, it has 
rapidly become a favorite — not only 
for bedrooms, but for other rooms 
as wel 

Think of the many delightfully 
original and colorful effects you can 
achieve with this beautiful seam- 
less Broadloom rug on your floor. 

This fascinating, full-bodied, re- 
versible Broadloom rug brings rich 
beauty and luxury at small cost. 
Why not send your materials and 
try it in your own home ? We prom- 
ise to please or refund your money. 



More Sizes on Pa ges 4 & 5, Column A 
IF YOU FURNISH MATERIAL If WE 

r.. r-^. m.r^ PAY Furnish AH 

SIZ ES SEND ONLY Materi3 [ 

27x42 in.... 3 lbs. $5.31 $6.81 
30x54 in.... 4 " 7.54 9.54 

36x 63 in... .7 " 10.64 14.14 

4x6 it 10 lbs. $16.04 $21.04 

4x7 ft 12 " 18.72 24.72 

5x6 ft 13 lbs. $20.06 $26.56 

5x7 ft 15 " 23.39 30.89 

5x8 ft 17 " 26.74 35.24 

6x7 ft 18 lbs. $28.03 $37.03 

6x8 ft 21 " 32.10 42.60 

6x 9 ft 23 " 36.10 47.60 

7x9 ft 28 lbs. $42.08 $56.08 

7x10 ft ...30 " 46.80 61.80 

8x8 ft 28 lbs. $42.79 $56.79 

8x9 ft 31 " 48.15 63.65 

8x10 ft.... 34 " 53.48 70.48 

8x11 ft... 37 " 58.84 77.34 

8x12 ft... 43 " 64.18 85.68 

9x9 ft 34 /6s. $54.16 $71.16 

9x10 ft... 39 " 60.18 79.68 

9x11 ft... 42 " 64.75 85.75 

9x12 ft 46 " 69.45 92.45 

9x13 ft... 50 " 76.31 101.31 

9x14 ft ...54 " 84.25 111.25 

9x15 ft... 57 " 90.27 118.77 

9x16 ft.... 62 " 96.29 127.29 

9x17 ft.... 65 " 102.31 134.81 

9x18 ft... 69 " 108.32 142.82 

9x19 ft.. ..74 " 114.34 151.34 

10x10 ft.. AS lbs. $66.86 $88.36 

10x11 It... 47 " 73.55 97.05 

10x12 ft... 52 " 80.23 106.23 
10x13 ft... 56 " 86.92 114.92 
10x14 ft... 59 " 93.60 123.10 

10x15 ft... 66 " 100.29 133.29 

10x16 ft... 70 " 106.98 141.98 

10x17 ft... 75 " 113.67 151.17 

10x18 It... 79 " 120.37 159.87 

10x19 ft... 84 " 127.05 169.05 

10x20 ft.. .88 " 133.74 177.74 

11x11 ft. . .52 lbs. $80.90 $106.90 
11x12 ft . .56 " 88.26 116.26 
11x13 ft... 61 " 95.61 126.11 

11x14 ft... 66 " 102.98 135.98 

11x15 ft... 70 " 110.33 145.33 

11x16 ft... 76 " 117.68 155.68 

11x17 ft... 81 " 125.03 165.53 

11x18 ft... 86 " 132.40 175.40 

11x19 ft.. .90 " 139.75 184.75 
12x12 ft. ..62 lbs. $96.29 $127.29 

12x13 ft. .67 " 104.31 137.81 

12x14 ft. .72 " 112.33 148.33 

12x15 ft... 77 " 120.37 158.87 

12x16 ft... 83 " 128.38 169.88 

12x17 ft... 87 " 136.40 179.90 

12x18 ft... 92 " 144.17 190.17 

12x19 ft... 98 " 152.45 201.45 

12x20 ft. 102 " 160.48 211.48 
13x13 ft. ..72 lbs. $11 3. 00 $149.00 

13x14 ft... 77 " 121.69 160.19 

13x15 ft... 83 " 130.39 171.89 

13x16 ft... 88 " 139.08 183.08 

13x17 It. .94 ■ 147.78 194.78 

13x18 ft... 99 " 156.47 205.97 

14x14 ft. . .85 lbs.S\ 31,05 $173.55 

14x16 ft... 97 " 149.77 198.27 

14 x18 ft.. 109 " 168.50 223.00 

15x15 ft. . .95/65.$! 50.26 $197.76 

15x17 It. 108 " 170.51 224.51 

15x18 ft.. 114 " 180.54 237.54 
16x16 ft.. 110/65.$ 17 1.1 8 $226.18 

16x18 ft. 124 " 192.57 254.57 

16x20 ft.. 138 " 213.97 282.97 



Number 266 1 A 



aisut 



Jvose lone Jv 

&{ l^ovelij, Jvlch Jjleno 

Wouldn't you just love to 
spread a luxurious, cushiony, 
reversible broadloom rug like this 
across your floors — a rug with in- 
teresting, texture-quality in this 
new rose toned raisin blend? 

It has a depth of color — a certain 
richness that has made it unusually 
popular. A practical color blend 
that is "right" with any type of 
decorating. A rich background for 
other furnishings. 

Give your home an added touch 
of character and distinction with 
this smart, full-bodied, firmly woven 
rug. Here is lasting rug beauty and 
luxury at a truly remarkable saving 



in money 



<-SIZES, PRICES on 
opposite page, also 
on pages 4 and 5, 
Column A 






Number 1 361 A 

The (New Qreijed JjLue 
C/harmma! 1 radical] 

BLUE is again one of the favorite 
decorating colors. Here is a lovely, 
soft blend in two beautiful shades of 
pastel blue. It will bring refreshing 
charm and graciousness to any room. 
Try this exquisite new Olson 
Broadloom on your own 
floors. Your old materials 
save you up to Yi. You 
take no risk because 
every Olson Rug is 
backed by our 
Guarantee. 



Every Rug Woven 
Seamless and 
Reversible for 
Double Wear. 
"8 Rugs in 1" 



•<-SIZES, PRICES 

on opposite page, 

also on 

pages 4 and 5, 

Column A 



31 



I '-■ 



The same deep nap and 

the same lovely pattern are 

woven on both sides for 

double luxury. 





Number 88668B 



Jjrocwloom Jjeauhj 

in JSoveLj Soft Cjreys 

Tins beautiful, new grey tone-on- 
tone Leaf design is one of the 
smart, new patterns shown in decor- 
ating magazines. You'll find it easy 
to live with. A rug you will not tire 
of. And, blending admirably with 
today's furnishings, it affords an 
almost endless variety of decorating 
possibilities. 

Here is a rug that will bring excit- 
ing, up-to-date beauty to any room 
— and will magically transform old 
settings into cheerful new scenes. 

There is a luxury and refinement 
about this rich rug that will hand- 
somely set off your furnishings. 

Since Grey is a neutral color, it 
requires colorful walls, drapes and 
furnishings to be most effective. "Why 
not send your materials now to the 
Olson Factory and get finer Broad- 
loom Rugs like this with the same 
deep, luxurious pile on both sides for 
double wear and luxury? You risk 
nothing by a trial. 



More Sizes on Pag es 4 & 5, Column B 

IF YOU FURNISH MATERIAL It W£ 

„ __ ln , PAY Furnish All 

SIZES SEND ONLY Ma , eria | 

27x42 in.... 3 /6s. 55.61 S7.ll 

30x54 in.... 4 " 7.99 9.99 

36x63 in... .7 " 11.18 14.68 

4x6 ft 10/65,516.85 $21.85 

4x7 ft 12 " 19.66 25.66 

5x6 ft 13/6*. 521.06 $27.56 

5x7 ft 15 " 24.58 32.08 

5x8 ft 17 " 28.05 36.55 

6x7 ft 18 lbs. 529.49 §38.49 

6x8 ft 21 " 33.70 44.20 

6x9 ft 23 " 37.92 49.42 

7x9 ft 28(65. $44.24 $58.24 

7x10 ft.... 30 " 49.15 64.15 

8x8 ft 28/65.544.94 $58.94 

8x9 ft 31 " 50.56 66.06 

8x10 ft.... 34 " 56.12 73.12 

8x11 ft. ...37 " 61.79 80.29 

8x12 ft... 43 " 67.41 88.91 

9x9 ft 34/65. 556.88 $73.88 

9x10 ft.... 39 " 63.20 82.70 

9x11 ft.... 42 " 69.52 90.52 

9x12 ft.... 46 " 74.83 97.83 

9x13 ft.... 50 " 82.11 107.11 

9x14 ft... 54 " 88.48 115.48 

9x15 ft.... 57 ■ 94.81 123.31 

9x16 ft.... 62 " 101.12 132.12 

9x17 ft. ...65 " 107.44 139.94 

9x18 ft.... 69 " 113.77 148.27 

9x19 ft. .. .74 " 120.08 1 57.08 

10x10 ft.. .43/65. 570.22 S91.72 

10x11 ft. .47 " 77.24 100.74 

10x12 ft... 52 " 84.19 no.19 

10x13 ft... 56 " 91.29 H9.29 

10x14 ft... 59 " 98.30 127.80 

10x15 ft... 66 " 105.33 138.33 

10x16 ft... 70 " 112.35 147.35 

10x17 ft... 75 " 119.37 156.87 

10x18 ft. ..79 " 126.40 165.90 

10x19 ft... 84 " 133.42 175.42 

10x20 ft.. .88 " 140.44 184.44 

11x11 ft... 52/65. 584.97 $110.97 

11x12 ft... 56 " 92.70 120.70 

11x13 ft... 61 " 100.41 130.91 

11x14 ft... 66 " 108.14 141.14 

11x15 ft... 70 " 115.86 150.86 

11x16 ft... 76 " 123.58 161.58 

11x17 ft... 81 " 131.31 171.81 

11x18 ft... 86 " 139.04 182.04 

11x19 ft... 90 " 146.75 191.75 

12x12 ft.. .62/65.5101.12 $132.12 

12x13 ft... 67 " 109.54 143.04 

12x14 ft... 72 " 117.97 153.97 

12x15 ft... 77 " 126.40 164.90 

12x16 ft... 83 " 134.83 176.33 

12x17 ft... 87 " 143.25 186.75 

12x18 ft... 92 " 151.68 197.68 

12x19 ft. .98 " 160.10 209.10 

12x20 ft. .102 " 168.53 219.53 

13x13 ft... 72/65.51 18. 66 $154.66 

13x14 ft... 77 " 127.81 166.31 

13x15 ft... 83 " 136.93 178.43 

13x16 ft... 88 « 146.06 190.06 

13x17 ft... 94 " 155.19 202.19 

13x18 ft... 99 " 164.32 213.82 

14x14 ft.. .85/65.5137.62 $180.12 

14x16 ft. .97 " 157.30 205.80 

1 4x18 ft. .109 " 176.97 231.47 

15x15 ft. . .95 /65.51 58.01 $205.51 

15x17 ft.. 108 " 179.06 233.06 

15x18 ft.. 114 " 189.60 246.60 

16x16 ft. .110 /65.SI 79.76 $234.76 

16x18 ft.. 124 " 202.24 264.24 

16x20 ft.. 138 " 224.70 293.70 



-f uxurious Broadloom, 

J-^ woven Seamless and 

Rercrsible for Double Wear 

and Luxury. 








Number 39649B 

i^ovelij CWew floral 
on ^fashionable 

(cinnamon laupe 

This graceful, new, floral pattern 
will bring up-to-date charm, 
color and luxury to any room at a 
wonderful saving in money. It is 
hard to imagine a richer background 
for other furnishings. 

Here is thick, deep-textured 
broadloom that is woven reversi- 
ble like all Olson Rugs, with the 
same charming pattern and the 
same deep pile on both sides to give 
double the wear and luxury. 

Why not decide to send your old 
carpets, rugs and clothing to the 
Olson factory at our expense and 
order this lovely rug for your living 
room, dining room or bedroom. You 
risk nothing. We guarantee to please 
you or refund your money in full. 

We weave any size rug or wall- 
to-wall carpeting up to 18 ft. wide 
seamless and any length. 

<-SI2ES, PRICES on opposite page, 
also on pages 4 and 5, Column B. 



NATION'S LEADING 
MAGAZINES 

Stand Back of the Olson Guarantee 

You Do Not Risk One Penny 

We print here only a feio of the many 
national Magazines in which tve adver- 
tise Olson Hugs 

M , GOOD HOUSEKEEPING 

'This is \our Guaranty. Each product 

and service advertised in this issue of 
Good Housekeeping is guaranteed to 
this extent: // not as advertised herein, 
it will, upon request and verification of 
your complaint, be replaced or your 
money refunded." 

McCALL'S . , 

"McCall's will not knowingly insert 
advertisements from other than reli- 
able firms." 

"BETTER HOMES AND GARDENS 

. . . guarantees money back or satisfac- 
tory adjustment if you buy any article 
of merchandise that is not as adver- 
tised therein." 

"PARENTS'. MAGAZINE . . . 

. . . conscientiously endeavors, through 
its Consumer Service Bureau, to apply 
high standards in passing on products 
to be advertised therein, and to open 
its pages only to useful products made 
by responsible manufacturers . . ." 

WOMAN'S HOME COMPANION 

"The appearance of an advertisement 
in Woman's Home Companion is a 
specific warranty of the product adver- 
tised and of the integrity of the house 
sponsoring the advertisement. Only 
those products which live up to the 
claims made for them can be adver- 
tised in these pages." 

"SUCCESSFUL FARMING 

. . . guarantees money back or satisfac- 
tory adjustment if you buy any article 
of merchandise that is not as adver- 
tised therein." 

FARM JOURNAL 

"FAIR PLAY: We believe that all the 
advertisements in this magazine are 
trustworthy." 




RIGHT: House &• 
Garden' s Seal 
awarded Olson 
Rugs for style, 
quality andvalue. 



33 




Number 3561 5B 



Of JjeaLitiftd JVLicf 

In the Soft, Cricw 

L/hinamon-Ljococi i^kcwes 



Here is a handsome, appealing 
design in the new Spice Brown 
shades. A rug that will bring soft, 
rich, up-to-date beauty to any room 
— and will magically transform old 
settings into cheerful, new scenes. 

A rug you will not tire of. You 
will find it easy to live with. 

There is a luxury and refinement 
about these deep-textured, Seamless, 
Reversible Broadloom Rugs that will 
richly set off your furnishings. 

Where else for so little money can 
you get rugs so lovely? Send us your 
materials and see for yourself. 

We guarantee to delight you. You 
risk nothing by a trial. 



More Sizes on Poge s 4 & 5, Column B 

IF YOU FURNISH MATERIAL » «I 

PAY Furnish AH 
SIZES SEN D ONLY Material 

27x42 i n.... 3 lbs. $5.61 57.11 

30x54 in.... 4 " 7.99 9.99 

36x63 in. .. .7 " 11.18 14.68 

4x6 ft 10/65. $16.85 521.85 

4x7 ft 12 " 19.66 25.66 

5x6 ft IS lbs. $21.06 527.56 

5x7 ft 15 " 24.58 32.08 

5x8 ft 17 " 28.05 36.55 

6x7 ft 18/fe. $29.49 538.19 

6x8 ft 21 " 33.70 44.20 

6x9 ft 23 " 37.92 49.42 

7x9 ft 28 lbs. $44.24 558.24 

7x10 ft.... 30 " 49.15 64.15 

8x8 ft 28/65. $44.94 558.94 

8x9 ft 31 " 50.56 66.06 

8x10 ft. ...34 " 56.12 73.12 

8x11 ft. ...37 " 61.79 80.29 

8x12 ft. ...43 " 67.41 88.91 

9x9 ft 34/65. $56.88 573.88 

9x10 ft... 39 " 63.20 82.70 

9x11 ft... 42 " 69.52 90.52 

9x12 ft.... 46 " 74.83 97.83 

9x13 It.... 50 " 82.11 107.11 

9x14 ft.... 54 " 88.48 115.48 

9x15 ft.... 57 " 94.81 123.31 

9x16 ft... 62 " 101.12 132.12 

9x17 ft. ...65 " 107.44 139.94 

9x18 ft. ...69 " 113.77 148.27 

9x19 ft ■...74 " 120.08 157.08 

10x10 ft.. .43/65. $70.22 591.72 

10x11 ft... 47 " 77.24 100.74 

10x12 ft... 52 " 84.19 110.19 

10x13 ft... 56 " 91.29 119.29 

10x14 ft... 59 " 98.30 127.80 

10x15 ft... 66 " 105.33 138.33 

10x16 It... 70 " 112.35 147.35 

10x17 ft. .75 " 119.37 156.87 

10x18 ft... 79 " 126.40 165.90 

10x19 ft... 84 " 133.42 175.42 

10x20 ft. . .88 " 140.44 184.44 

11x11 ft... 52/65. $84.97 5110.97 

11x12 ft. .56 " 92.70 120.70 

11x13 ft... 61 " 100.41 130.91 

11x14 ft... 66 " 108.14 141.14 

11x15 ft... 70 " 115.86 150.86 

11x16 ft... 76 " 123.58 161.58 

11x17 ft... 81 " 131.31 171.81 

11x18 ft... 86 " 139.04 182.04 

11x19 ft... 90 " 146.75 191.75 
12x12 ft.. .62/65.5101.12 5132.12 

12x13 ft... 67 " 109.54 143.04 

12x14 ft... 72 " 117.97 153.97 

12x15 ft... 77 " 126.40 164.90 

12x16 ft... 83 " 134.83 176.33 

12x17 ft... 87 " 143.25 186.75 

12x18 ft... 92 " 151.68 197.68 

12x19 ft... 98 " 160.10 209.10 

12x20 ft. .102 ^ 168.53 219.53 
13x13 ft.. .72/65. $11 8.66 $154.66 

13x14 ft... 77 " 127.81 166.31 

13x15 ft... 83 " 136.93 178.43 

13x16 ft... 88 " 146.06 190.06 

13x17 ft. .94 " 155.19 202.19 

13x18 ft. .99 " 164.32 213.82 
14x14 ft.. .85/65. $137.62 5180.12 

14x16 ft... 97 " 157.30 205.80 

14x18 ft.. 109 " 176.97 231.47 
15x15 ft.. .95/65. $158. 01 5205.51 

15x17 ft.. 108 " 179.06 233.06 

15x18 ft. .114 " 189.60 246.60 
16x16 ft.. 110/65. $179.76 5234.76 

16x18 ft.. 124 " 202.24 264.24 

16x20 ft. .138 " 224.70 293.70 




Tree [Bark —cHt 

<jticfk -Idow 1 ex hire of feet 

Here, at a wonderful saving in mon- 
ey, is a smart new embossed tree 
hark effect that is sweeping the coun- 
try. So rich in character — so informal 
and livable — and yet so aristocratic. 
This California inspired random weave 
effect has been achieved by the skillful 
use of three lovely closely related shades 
of grey in the top rug — three shades of 
green in center rug — -and three shades 
of Nutria in the lower rug. 

These rugs bring you all the beauty of 
a solid color with the richness of an em- 
bossed effect to give life, interest and 
character. Perfect with modern furnish- 
ings and the ideal way to bring that up- 
to-date look to your older furnishings. 
(Since grey is a neutral color, we recom- 
mend colorful walls and furnishings.) 

Number 83693B Grey 



Teen 



Number 486 1 8B 
Number 33623B Nutria 

<SIZES, PRICES on Opposite Page 

and on Pages 4 & 5, Column B 





The same deep nap and 

the same lovely pattern are 

woven on both sides for 

double luxury. 




Number 49689B 

^JHooern Jjroaoloom 
Jjeautij at Its Jjest 

Four lovely, soft shades of Green 
have been combined to bring you 
this beautiful, new tone-on-tone Leaf 
design. Here is a rug that will bring 
exciting, up-to-date beauty to any 
room — and will magically transform 
old settings into cheerful new room 
scenes. 

There is a feeling of luxury and 
refinement about this rich rug that 
will handsomely set off your furn- 
ishings. 

See what a perfect background it 
makes for the varied color schemes 
in the two living rooms shown here. 

Why not order this deep-textured 
Olson reversible broadloom rug now 
for your living room, dining room or 
bedroom? The valuable materials in 
3'our old carpets, rugs and clothing, 
and our low Factory-to-You prices, 
now save you more money than ever. 



More Sizes on Pages 4 & 5, Column B 

IF YOU FURNISH MATERIAL » WE 

PAY Furnish All 

SIZES SEND ONLY MateriaT 

27x42 in.... 3/65. $5.61 $7.11 

30x54 in.... 4 " 7.99 9.99 

36x63 in. ...7 " 11.18 14.68 

4x6 ft 10 lbs. $16.85 $21.85 

4x7 ft 12 " 19.66 25.66 

5x6 ft. .... 13 lbs. 521.06 *27.56 

5x7 ft 15 " 24.58 32.08 

5x8 ft 17 " 28.05 36.55 

6x7 ft 18 lbs. 529.49 $38.49 

6x8 ft 21 " 33.70 44.20 

6x9 It 23 " 37.92 49.42 

7x9 ft 28 lbs. 544.24 $58.24 

7x10 ft. . .30 " 49.15 64.15 

8x8 ft 2% lbs. $44.94 $58.94 

8x9 ft 31 " 50.56 66.06 

8x10 ft.... 34 " 56.12 73.12 

8x11 ft.... 37 " 61.79 80.29 

8x12 ft. .. .43 " 67.41 88.91 

9x9 ft 34 lbs. $56.88 $73.88 

9x10 ft.... 39 " 63.20 82.70 

9x11 ft. ...42 " 69.52 90.52 

9x12 ft.... 46 " 74.83 97.83 

9x13 ft.... 50 " 82.11 107.11 

9x14 ft.... 54 " 88.48 115.48 

9x15 ft.. ..57 " 94.81 123.31 

9x16 ft. ...62 " 101.12 132.12 

9x17 ft.... 65 " 107.44 139.94 

9x18 ft.... 69 " 113.77 148.27 

9x19 ft. ...74 " 120.08 157.08 

10x10 ft. . .43 lbs. 570.22 $91.72 

10x11 ft... 47 " 77.24 100.74 

10x12 ft... 52 " 84.19 110.19 

10x13 ft... 56 " 91.29 119.29 

10x14 ft... 59 " 98.30 127.80 

10x15 ft... 66 " 105.33 138.33 

10x16 ft... 70 " 112.35 147.35 

10x17 ft... 75 " 119.37 156.87 

10x18 ft... 79 " 126.40 165.90 

10x19 ft... 84 " 133.42 175.42 

10x20 ft. . .88 " 140.44 184.44 

11x11 ft.. .52 lbs. 584.97 S110.97 

11x12 ft. .56 " 92.70 120.70 

11x13 ft... 61 " 100.41 130.91 

11x14 ft... 66 " 108.14 141.14 

11x15 ft... 70 " 115.86 150.86 

11x16 ft.., 76 " 123.58 161.58 

11x17 ft... 81 " 131.31 171.81 

11x18 ft... 86 " 139.04 182.04 

11x19 ft.. .90 " 146.75 191.75 

12x12 ft. . . 62 lbs.S\Q\. 1 2 $132.12 

12x13 ft... 67 " 109.54 143.04 

12x14 ft. . .72 " 11 7.97 153.97 

12x15 ft... 77 ■ 126.40 164.90 

12x16 ft... 83 " 134.83 176.33 

12x17 ft... 87 " 143.25 186:75 

12x18 ft... 92 " 151.68 197.68 

12x19 ft... 98 " 160.10 209.10 

12x20 ft. 102 " 168.53 219.53 

13x13 ft. . .72 lbs.5\ 1 8.66 $154.66 

13x14 ft. .77 " 127.81 166.31 

13x15 ft... 83 " 136.93 178.43 

13x16 ft... 88 « 146.06 190.06 

13x17 ft... 94 " 155.19 202.19 

13x18 ft. . .99 " 164.32 213.82 

14x14 ft. ..85 lbs.% 137.62 $180.12 

14x16 ft... 97 " 157.30 205.80 

14x18 ft. 109 " 176.97 231.47 

15x15 ft. . .95 lbs.%\ 58.01 $205.51 

15x17 It.. 108 " 179.06 233.06 

15x18 ft. .114 " 189.60 246.60 

16x16 ft. .110/65.5179.76 $234.76 

16x18 ft.. 124 " 202.24 264.24 

16x20 ft. .138 " 224.70 293.70 




How the Valuable JSuLatenals 



in 



Samples (actual size) 

of wool rug yarn pre- 

pared by the Olson 

Special Process. 



OLD RUGS, CARPETS, GLOTHING 

ARE CONVERTED INTO NEW, REVERSIBLE, 
BROADLOOM RUGS BY THE OLSON PROCESS 



T ll 7 otjldn't you like to look behind the scenes of America's finest 
* * modern rug factory and see a few of the many wonders of scien- 
tific rug weaving that have thrilled our hundreds of thousands of 
visitors — including the Decorating Editors of practically eveiy wom- 
an's magazine, Home Making experts from leading Radio stations, 
writers, textile engineers, club women, church societies, teachers, 
college students, etc. 

I am sure that if I could conduct you in person from one end of 
this plant to the other, you would understand why it is possible for 
us to offer a new and finer type of rug direct from the Factory at 
savings up to 3i>. 

YOU Could Spend Days Here inspecting literally acres of the most 
modern rug making machinery — shredding machines — carding, wash- 
ing and scouring, sterilizing, pickering, bleaching machines — great 
steaming dye vats — row after row of looms 
up to 18 feet wide which for speed and effi- 
ciency have never been excelled. 




Soft, fluffy 
wool that has 
been reclaim- 
ed from old 
materials. 



Our Process is a Natural One. For years, 
steel, iron, tin, glass and many other ma- 
terials have been reclaimed. Everyone knows 
that many fine writing papers are made 
with discarded clothing. By the Scientific 
Olson Process we are able to reclaim the 
good seasoned wools and other materials 
that remain in all old rugs, carpets and 
clothing no matter how worn they appear. 

This Is The Day of Specialists. I am sure 
you would marvel at the magnitude of this 
largest of modern rug plants with its hun- 




Cut Edge 
^liows Actual 
J liiekuess of 
an OLSON RUG 




Continuous washing, scouring, sterilizing, 
bleaching and dyeing machine 75 feet long. 




Great carding machines where the material is 
carded and combed into long, fluffy strands. 




ABOVE: Here the old materials are cut and shredded — 
the good wools separated and prepared for carding. 

BELOW: Spinning and twisting the yarn. 



Olson Rug Co. Chicago, New York, San Francisco 



37 





A fere of the great looms that weave the beautiful, high-pile Olson 
Rugs shown in this catalogue. We have developed new methods of 
toeaving which for speed and efficiency have never been excelled. 



dreds of expert weavers, dyers, chemists, 
skilled artisans, engineers and specialists of 
all sorts, most of whom have spent a life- 
time perfecting their departments. 

By the Famous Olson Process, we sort, 
merge and reclaim the good materials in 
all kinds of old carpets, rugs, clothing, 
blankets, draperies, etc. We thoroughly 
scour, sterilize, shred, picker, bleach, card 
and comb it into soft, fluffy, sanitary wool 
that looks and feels like costly new ma- 
terials. This material is steamed and scien- 
tifically "treated" to give it fresh, new 
luster and resiliency; then combined with generous 
amounts of sturdy NEW WOOL and tightly spun, wound 
into skeins, expertly dyed with finest of dyes and woven 
on great power looms into 



Th is illustration 
shows the 4-ply warp 
(4 strands) we use. 
Compare it with the 
3-ply warp used in 
so many rugs. 




with filler 
only from 
Olson Ru 



luxurious, modern, seam- 
less, reversible rugs as 
illustrated. 

By our elaborate process 
of scouring, cleaning and 



BELOW— A licit) of some of our large steam- 
ing and shearing machines through which 
all Olson Rugs must pass so that the nap on 
both sides is luxuriously soft and smooth. 





A section of one of our extensive iccaving departments. Our new 
looms are the finest that human ingenuity can construct. Their 
speed and accuracy enable us to offer you finer rugs for less money. 



boiling, every particle of dirt, all stains, etc. 
are removed. No germs could possibly sur- 
vive this thorough sterilizing. The finished 
rug is immaculately clean, fresh and sanitary. 

It Has Taken Us Over 80 Years of pain- 
staking effort and constant improvement to 
make these finer Olson Rugs the excellent 
floor covering they are today. 

Please Don't Confuse Olson Rugs with 
thin, ordinary, low priced store rugs or with 
any cheaply made imitations that are 
loosely woven of a combination of cotton, 
jute, rayon and little wool in the surface, 
cords made of twisted paper — rugs that weigh 
30 to 35 pounds for the 9x12 ft. size. Remember, 
gs are heavier, deeper-textured, REVERSIBLE 
RUGS (a 9x12 ft. seamless 
Olson Rug weighs about 46 
pounds — or 50 percent more). 
Olson Rugs are never sold in 
stores or thru agents — only 
direct from the Olson Factory. 



A section of our new dye house, one of the largest and best 

equipped of its kind. Only the finest dyes are used, which 

arc boiled into every particle of yarn. 



A small section of our spinning division shoio- 
ing some of the immense machines 125 feet 
long, thai spin the wool into firmly tivisicd, 
high-grade rug yarn ttscd in Olson Rugs. 






J^^~ 




Olson Rcg Co. C'hicaao. New York. San Francisco 



OLSON RUG CO. is Awarded FIRST HONORS 

for Pioneering the Beautification of Industrial Property 




Walter E. Olson, president of the Olson Rug Company 
(left), receiving the first Industrial "Good Neighbor" Cita- 
tion jrom Thomas H. Coulter (right), chief executive officer 
of the Chicago Association of Commerce and Industry. 
Richard J. Daley, Mayor of Chicago, happily approves of 
this distinguished honor to the Olson Rug Company. 



Reprint of Editorial 
in the CHICAGO DAILY NEWS 

IN RECENT years, a good many indus- 
trial plants have been built of pleasing 
design in park-like surroundings. 

One of the pioneers in this kind of de- 
velopment was a venerable Chicago firm, 
the Olson Rug Co. at Pulaski and Diversey. 
At one end of the building is a beautiful 
park. Since 1928, the company has been 
developing in this area an extensive rock 
garden and a beautiful waterfall that are 
the pride of the neighborhood. On week- 
ends many thousands of citizens enjoy it. 

Yesterday the Association of Commerce 
and Industry presented to Walter Olson, 
president of the company, an award honor- 
ing it for its pioneering efforts in the 
beautification of industrial property. The 
occasion was a meeting of the Citizens 
Committee for a Cleaner Chicago. 

We are glad to see this company rec- 
ognized for its contribution to a beauti- 
ful Chicago. Its example has been a fine 
influence on other factories over the years 
and will continue to be so. An award to 
an "industrial good neighbor" will be made 
every year from now on. 



BIRTHSTONES 


JANUARY 


GARNET 


FEBRUARY 


AMETHYST 


MARCH 


BLOODSTONE 


APRIL 


DIAMOND 


MAY 


EMERALD 


JUNE 


PEARL 


JULY 


RUBY 


AUGUST 


SARDONYX 


SEPTEMBER .... 


SAPPHIRE 


OCTOBER 


OPAL 


NOVEMBER 


TOPAZ 


DECEMBER .... 


TURQUOISE 







WEDOING 
ANNIVERSARIES 

FIRST PAPER 


SECOND 


COTTON 


THIRD 


LEATHER 


FOURTH 

FIFTH 


FRUITS and FLOWERS 
WOODEN 


SIXTH 

SEVENTH 

EIGHTH 

NINTH 

TENTH 


SUGAR and CANDY 

WOOLEN or COPPER 

BRONZE or POTTERY 

POTTERY or WILLOW 

TIN 


ELEVENTH 


STEEL 


TWELFTH 

THIRTEENTH . . . 
FOURTEENTH . . 
FIFTEENTH .... 

TWENTIETH 

TWENTY-FIFTH . . 
THIRTIETH .... 
THIRTY-FIFTH ... 
FORTIETH 


SILK and LINEN 

LACE 

IVORY 

CRYSTAL 

CHINA 

SILVER 

PEARL 

CORAL 

RUBY 


FORTY-FIFTH SAPPHIRE 

FIFTIETH GOLDEN 

FIFTY-FIFTH EMERALD 

SIXTIETH— SEVENTY-FIFTH DIAMOND 



FLOWERS 


JANUARY . . . 


CARNATION 


FEBRUARY .. 


VIOLET 


MARCH .... 


JONQUIL 


APRIL 


SWEET PEA 


MAY 


..LILY OF THE VALLEY 


JUNE 


ROSE 


JULY 


LARKSPUR 


AUGUST .... 


GLADIOLUS 


SEPTEMBER . 


ASTER 


OCTOBER ... 


CALENDULA 


NOVEMBER .. 


....CHRYSANTHEMUM 


DECEMBER .. 


NARCISSUS 




The beautiful Waterfalls and Rock Gardens in Olson Park surrounding the Olson Rug Factory, Chicago 
JANUARY FEBRUARY 1957 MARCH APRIL 



S M T W T F 


S 


12 3 4 


5 


6 7 8 9 10 11 


12 


13 14 15 16 17 18 


19 


20 21 22 23 24 25 


26 


27 28 29 30 31 





S M T W T 


F 


S 




1 


2 


3 4 5 6 7 


8 


9 


10 11 12 13 14 


15 


16 


17 18 19 20 21 


22 


23 


24 25 26 27 28 







S M 


T W 


T 


F 

1 


S 

2 


3 4 


5 6 


7 


8 


9 


10 11 


12 13 


14 


15 


16 


17 18 


19 20 


21 


22 


23 


¥i 25 


26 27 


28 


29 


30 



S M T W T 


F S 


12 3 4 


5 6 


7 8 9 10 11 


12 13 


14 15 16 17 18 


19 20 


21 22 23 24 25 


26 27 


28 29 30 





MAY 



JUNE 



JULY 



AUGUST 



S M T W T F S 


12 3 4 


5 6 7 8 9 10 11 


12 13 14 15 16 17 18 


19 20 21 22 23 24 25 


26 27 28 29 30 31 



S 


M 


T W 


T 


F 


S 

1 


2 


3 


4 5 


6 


7 


8 


9 


10 


11 12 


13 


14 


15 


16 


17 


18 19 


20 


21 


22 


23 

30 


24 


25 26 


27 


28 


29 



S M T W T 


F S 


12 3 4 


5 6 


7 8 9 10 11 


12 13 


14 15 16 17 18 


19 20 


21 22 23 24 25 


26 27 


28 29 30 31 





S M T W T F S 


1 2 3 


4 5 6 7 8 9 10 


11 12 13 14 15 16 17 


18 19 20 21 22 23 24 


25 26 27 28 29 30 31 



SEPTEMBER 




OCTOBER 


NOVEMBER 


DECEMBER 


* 


S M T W T F S 




S M T W T F S 


S M T W T F S 


S M T W T F S 




12 3 4 5 6 7 




12 3 4 5 


1 2 


12 3 4 5 6 7 




8 9 10 11 12 13 14 




6 7 8 9 10 11 12 


3 4 5 6 7 8 9 


8 9 10 11 12 13 14 




15 16 17 18 19 20 21 




13 14 15 16 17 18 19 


10 11 12 13 14 15 16 


15 16 17 18 19 20 21 




22 23 24 25 26 27 28 




20 21 22 23 24 25 26 


17 18 19 20 21 22 23 


22 23 24 25 26 27 28 




29 30 




27 28 29 30 31 


24 25 26 27 28 29 30 


29 30 31 




AICAM Dim 


t A T> n ^M.4-2-£m.l 7V7^, 


■ ■ Ujnm*te» m~t jw*\/t/*/* 1 ml y 


/ rL:,„„~ ai ill 


I 



NO MATTER WHERE YOU LIVE 

We Guarantee to Save You Money on Your Carpets and Rugs 



SHIP TO SAN FRANCISCO 

if you live in Grey shaded 

states. If you live in Southern 

California, ship to Los 

Angeles. 



SHIP to CHICAGO, if you live in 
any state shown in pink. Your 
material will reach us in 2 to 5 clays. 



SHIP TO NEW YORK 

if you live in states shown 

in Red, or in Philadelphia, 

Baltimore or Washington, D. C. 




SHIP TO 
LOS ANGELES 
if you live in these 
SOUTHERN CALIFORNIA 
COUNTIES 

Imperial Orange San Diego 

Kern Riverside Santa Barbara 

Los Angeles San Bernardino Ventura 



See Page 7 

for ADDRESSES— 

where to ship 

your old material. 

(Shipping Tag Enclosed) 



Typical Unsolicited Letters from Olson Customers 



"I Am Delighted With My Rugs" 




". . . My Colonial (rug) is perfect with maple 
furniture and glazed chintz — and so soft to 
walk on. My rose rug, too, is perfect with 
mahogany." — 1/> S . J.S., Marine City, Mich. 

"They Are Beautiful" 

". . . My family and I are delighted with our 
rugs. They are beautiful, to say the least. About 
35 years ago I had several Olson Rugs, some of 
which were sent in my bundle to you. That 
tells the life of an Olson Rug . . ." 

— Mrs. II.II.G., Lincoln, Nebr. 



"Exceeded My Expectations" 

". . . It is a beautiful color . . . heavy texture 
and looks expensive, far better than I could 
buy in any store for what it cost me. It cer- 
tainly exceeded my expectations . . ." 

— Mrs. E.A., Azusa, California 




"Exactly As Pictured in Catalog" 

". . . We ordered our first Olson Rug a year ago 
and it is still like new . . . the colors are exactly 
as pictured in your catalog. We like our rug 
very much."— Mrs. R.N.H., Kokomo, Ind. 



"..After 10 years 
of very, very hard 
service, the two 
rugs I have of 
yours still won't, 
wear out. I have 
two big playful 
dogs who certain- 
ly deal out pun- 
ishment to floor 
coverings, and I 
am astonished at 
the May your 
rugs hold up." 
—Mrs. B.F.K., Oklahoma City, Okla. 

"Proud of My Rug" 

"I'm pretty proud of my rug because it . , , 
looks as good as the day I bought it . . ." 

— Mrs. D.A., Riverside, R.I. 

". . . Our Olson Reversible Rug doesn't show 
footprints . . . there aren't any rugs as good 
as Olson Rugs." Mrs. R. G., Monroe, Wisconsin. 




°lson Rug Co. 



41 



No Other Rugs 
Offer You So Much 
For So Little! ••• 



. ; " Don't you love our new Mary, you're- a wonder! y , 

Olson broadloom rugs? So soft : They're beautiful! And to think 

and rich looking. And best of • you saved almost half the 

'-■< all they are reversible. '. money we planned to spend. 



■M> 



'e*e <%*& 



\ You Furnish Materials thus saving a large part of the 
cost of your rugs. 

I You Deal Direct With the Factory which means YOU 
eliminate wholesalers, jobbers and retailers profits, 
expenses, rents, salaries, etc. — a big saving. 

3 You Order by Mail direct from the Factory, the most 
economical method of buying ever devised. 

4 Two Rugs in One. When one side is worn you have 
another fresh, new, deep-nap surface on the other side 
with colors and patterns undimmed by use. 

5 Twice As Soft Underfoot — thrilling luxury. 

£ You Can Turn Olson Rugs 4 Ways to distribute the 
wear. One-sided rugs can be turned around only once. 

7 No Pads Are Needed under Reversible Olson Rug5 
— another big saving. 

3 They Are Closely, Firmly Woven with plenty of body 
to make them lay smooth. An Olson Rug is easy to clean. 

9 33 to 50 per cent More Materials in Olson Rugs than 
in most inexpensive one-sided store rugs of the same 
price. As easy to handle as a fine \\ ilton. 




]Q Woven Seamless in one piece up to 18 feet wide, and 
any length. No seams to wear threadbare. 

| Richer Textured Weave that resists footmarks. Only 
in the expensive hroadloom weaves will you find so 
much richness of texture and character. 

2 Best Grade Dyes are used in all Olson Rugs to insure 
beauty through tbe years. 

|3 Yarns Are Double Twisted by our special Olson Proc- 
ess to insure a surface that will withstand many more 
years of wear — almost twice as long, as ordinary, thin, 
one-sided rugs. 

14 Complete Selection of the Latest Colors, Patterns, 

EU'eels. Many exclusive colors, patterns and blends. 

15 Only Olson Rug Co. have looms that weave these 19 
widths without seams: 18 feet, 17. 16, 15, 14, 13, 12, 
11, 10, 9, 8, 7, 6, 5, 4, 3, 30 ins., 27 ins., 22 ins.— and 
all these widths in any length you want — and without 
the wasted vardage others charge for because they must 
ciil all sizes from 9, 12 or 15 foot rolls. 

Iff Satisfaction Guaranteed or money back. (Center page.) 
You risk nothing by a trial. Over 3 million customers. 

J 7 Four-Fifths of a Century of Experience as rug manu- 
facturers. An organization of "rug specialists. 1 ' 



Here's Proof that OLSON Reversible Rugs Last Twice as Long 



Just think! When Grandma was a 
little girl she played on Olson Rugs. 
So did I. And now you children will 
have the loveliest Olson Rugs of all. 




Tbe Pittsburgh Testing Lab- 
oratory, outstanding engi- 
neers and chemists for nearly 
sixtv years, made these tests 
on a government type testing 
machine designed by U. .S. 
Bureau of Standards at Wash- 
ington. They chose two 9 x 12 
ft. Olson Rugs about to be 
shipped to customers and 
compared them with two 9 x 
12 ft. rugs bought by mail 
from other sources and se- 
lected because they resem- 
bled in color and pattern and 
were identical in price to the 
Olson Rujs. 




" IT car Test" machine 
designed by 11. S. 
Bureau of Standards. 



ON RUG CO. New York • CHICAGO -San